@incollection{ZerresAichele2023,
  author    = {Zerres, Thomas and Aichele, Madeleine},
  title     = {Rechtsrahmen eines Content-Marketings},
  booktitle = {Content-Marketing : Grundlagen - Strategien - Entwicklungen},
  isbn      = {978-3-98542-041-4},
  doi       = {10.5771/9783957104151},
  pages     = {37 -- 120},
  year      = {2023},
  language  = {de}
}