@incollection{ZerresAichele2023,
  author    = {Thomas Zerres and Madeleine Aichele},
  title     = {Rechtsrahmen eines Content-Marketings},
  booktitle = {Content-Marketing : Grundlagen - Strategien - Entwicklungen},
  isbn      = {978-3-98542-041-4},
  doi       = {10.5771/9783957104151},
  year      = {2023},
}