@techreport{HirtzZerresZerres, type = {Working Paper}, author = {Alina Hirtz and Thomas Zerres and Christopher Zerres}, title = {Rechtsrahmen f{\"u}r Social Media als Instrument einer externen Unternehmenskommunikation}, series = {Schriftenreihe \"Arbeitspapiere f{\"u}r Marketing und Management\" ; Nr. 39}, institution = {Hochschule Offenburg}, address = {Offenburg}, issn = {2510-4799}, pages = {42}, language = {de} }