@incollection{Friedrich2017, author = {Volker Friedrich}, title = {Sprechen {\"u}ber Form}, booktitle = {Handbuch Medienrhetorik}, series = {Im Kontext von Design und Rhetorik}, isbn = {978-3-11-031825-8}, doi = {10.1515/9783110318258-028}, year = {2017}, }