TY  - RPRT
U1  - Arbeitspapier
A1  - Junge, Philip
T1  - Emerging Markets - Customer Acquisition Strategies for the Mobile Communication Market
N2  - There was hardly another development which influenced the life on earth as much as the development of the communication technology in the last decades. The advantages of mobile communication brought the branch enormeous growth rates. However, for some years an increasing saturation has been looming in the markets especially in the developed nations and new marketing strategies are needed in order for companies to be able to distance themselves from their competitors. Against the background of this situation ICT companies all over the world started to look for new growth opportunities and found them in the so called “emerging markets” of the developing nations. To exploit this potential will be the one central challenge for the mobile communication industry for the next years. With this book I want to direct the gaze of all readers towards these markets which hold an enormous potential for the whole industry. Furthermore, I want to introduce some generic strategic approaches which can help firms to successfully participate in these markets.
T3  - Konstanzer Managementschriften - Band 1 
KW  - Emerging Markets
KW  - BRIC
KW  - Market Entry
KW  - Customer Acquisition
KW  - Mobile Communication
Y1  - 2006
SN  - 3-939638-01-3
SB  - 3-939638-01-3
SP  - XVII, 86 S.
S1  - XVII, 86 S.
PB  - Hochschule Konstanz Technik, Wirtschaft und Gestaltung
CY  - Konstanz
ET  - 1. Aufl.
ER  -