@incollection{KempfFranklin2016,
  author    = {Matthias Kempf and Peter Franklin},
  title     = {adidas and Reebok},
  booktitle = {Intercultural management : a case-based approach to achieving complementarity and synergy},
  series    = {what expatriate managers need to manage M\&As across cultures},
  isbn      = {978-1-137-02737-5},
  url       = {https://ebookcentral.proquest.com/lib/htwg-konstanz/detail.action?docID=4763006},
  year      = {2016},
}