TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - König, Marc
A1  - Gudd, Gesa
A1  - Ungerer, Christina
A1  - Baltes, Guido H.
T1  - Business model validity in early-stage technology ventures’ business plans
T2  - International Conference on Engineering, Technology and Innovation (ICE/ITMC), 27-29 June 2017, Madeira, Portugal
N2  - Validity of the business model is a key indicator for buying into ventures in the early-stage. Business models of early-stage ventures decrease in validity when developing the business over the progressing stages of the business life-cycle. By doing so, the ventures are validating their business model when building transaction relationships to the surrounding value network. In prior research, we developed a research design based on existing business innovation proposals (onepager, pitch decks, business plans) that is assumed to evaluate the status of business model validation. The core hypothesis of the research design is that transaction relations represent a strong anchor between the business model and the business reality, thus providing information on the business model validity. In this research, we test this hypothesis by designing and analyzing a survey that was directed to founders taking part in a business plan competition. We compared the relationships described in the submitted business plans to the relations explicitely stated in the follow-up questionnaire. We identified that the described relations to customers, investors, and people (human resources) match the relationships expressed in questionnaires quite well. A significant disagreement, however, exists in the relationships to suppliers. We conclude that there is still a theoretical and empirical gap that leads to disagreement between business plans and reality in the group of suppliers.
KW  - Business model
KW  - Business plan
KW  - Value-network strength
KW  - Transaction relations
KW  - Early-stage technology venture
Y1  - 2017
SN  - 978-1-5386-0774-9
SB  - 978-1-5386-0774-9
SN  - 978-1-5386-0775-6
SB  - 978-1-5386-0775-6
U6  - https://doi.org/10.1109/ICE.2017.8279982
DO  - https://doi.org/10.1109/ICE.2017.8279982
SP  - 930
EP  - 937
PB  - IEEE
ER  -