TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Ungerer, Christina
A1  - Heinzelmann, Nicolai
A1  - Baltes, Guido H.
A1  - König, Marc
T1  - The effect of business coaching on NTBF survival
BT  - findings and lessons learned from a randomized controlled trial
T2  - IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC), 17-19 June 2019, Valbonne Sophia-Antipolis, France
N2  - Business coaching is believed to effectively improve survival and success chances of new technology-based firms (NTBFs). However, not much empirical evidence on the support measure's effectiveness is available. Therefore, a pragmatic two-armed Randomized Controlled Trial (RCT) to test the effect of tactical business coaching on NTBF survival capabilities was designed and, for the most part, carried out. However, due to a lower than expected sample size and great attrition between groups, the RCT reveals deviations from the trial design that impede a thorough data assessment. Based on the data given, a first data analysis does not reveal significant differences in survival capability between the two groups. Thus, to provide guidance for future RCTs in business contexts, lessons learned about how to deal with trickle samples and experiment constellations with third parties carrying out the intervention are drawn.
KW  - New Technology-Based Firms
KW  - Business Coaching
KW  - Survival Capability
KW  - Randomized Controlled Trial
KW  - Value Network
Y1  - 2019
SN  - 978-1-7281-3401-7
SB  - 978-1-7281-3401-7
U6  - https://doi.org/10.1109/ICE.2019.8792604
DO  - https://doi.org/10.1109/ICE.2019.8792604
N1  - Volltextzugriff für Angehörige der Hochschule Konstanz via Datenbank IEEE Xplore möglich
SP  - 10
S1  - 10
PB  - IEEE
ER  -