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Dynamic Business Modeling for Sustainability : Exploring a System Dynamics Perspective to Integrate Social Lifecycle Sustainability Assessment

  • In the last decade, both sustainability (Green & Blue Economies) and business models for sustainability (BMfS) have increased in importance. Social life cycle sustainability assessment has not fully achieved goal, mainly because sustainability‐oriented business is very complex and dynamic. System Dynamics (SD) is a powerful methodology and computer simulation modeling technique for framing, understanding and discussing complex issues and problems. This paper responds to the urgent need for a new business model by presenting a concept for dynamic business modeling for sustainability using system dynamics. The paper illustrates the key operating principles through an application from the smartphone industry with help from STELLA® software for simulation. Simulations suggest that dynamic business modeling for sustainability may contribute to sustainable business model research and practice by introducing a systemic design tool that frames environmental, social, and economic drivers of value generation into a dynamic business model causal feedback structure, therefore overcoming shortcomings of current business models when applied to complex systems.

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Author:Jing Lin, Clotilde RohlederORCiD, Selmin NurcanORCiD, Stephane Copin
Parent Title (English):GREEN 2021 : The Sixth International Conference on Green Communications, Computing and Technologies; 14-18 Nov 2021, Athens, Greece
Document Type:Conference Proceeding
Year of Publication:2022
Release Date:2022/09/14
Tag:Business models design; Business models for sustainability; System dynamics modeling; Sustainability; Social lifecycle sustainability assessment
First Page:20
Last Page:32
Relevance:Keine peer reviewed Publikation (Wissenschaftlicher Artikel und Aufsatz, Proceeding, Artikel in Tagungsband)
Licence (German):License LogoUrheberrechtlich geschützt