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The applicability of the St. Gallen Business Model NavigatorTM for start-ups : The framework’s strengths and limitations regarding Business Model Innovation

  • In order to support entrepreneurs in the Business Model Innovation (BMI) process, practice-oriented frameworks such as the St. Gallen Business Model NavigatorTM (BMN) are considered to be a powerful tool. The aim of this paper is to identify strengths and limitations of the BMN when applied to start-ups in their early stages and to contribute to the optimization of the BMN in terms of applicability for start-ups. Furthermore, the paper aims to emphasize the importance of BMI for start-ups and the relevance of a supporting framework as well as formulating a unified catalogue of requirements of BMI frameworks for start-ups.

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Author:Amanda Egge, Stefan Waitzinger
Parent Title (English):International Conference on Industry Sciences and Computer Science Innovation, iSCSi’22, 9-11 March 2022, Porto, Portugal (Procedia Computer Science)
Place of publication:Amsterdam
Document Type:Conference Proceeding
Year of Publication:2022
Release Date:2022/11/11
First Page:288
Last Page:296
Corresponding author: Stefan Waitzinger
Open Access?:Ja
Relevance:Peer reviewed nach anderen Listungen (mit Nachweis zum Peer Review Verfahren)
Licence (German):License LogoCreative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International