Open Access

Rick J. van der Meer, Christoph J. Selig, Christoph Johann Stettina

• Today's increasing pace of change and intense competition places demands on organizations to use a different approach to innovation, going beyond the incremental innovation that is typically developed within the core of the organization. As an option to escape the existing beliefs of the core organization, innovation labs are used to develop more discontinuous innovation. Despite the abundance of these so-called innovation labs in practice, researchers have devoted little effort to scrutinizing the concept and to provide managers with a framework for exploiting this form of innovation. In this paper, we aim to perform an empirical investigation and to create a consensus around the concept of innovation labs. To do so, we conducted a multiple case study in large international organizations with a total of 31 interviews of an average length of 70 minutes. We offer a framework by identifying four innovation lab types and consider when each is most appropriate. Furthermore, we highlight the importance for managers and their organizations to align the strategic intent with the innovation lab type as well as the interface between the innovation lab and the core business.