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Creative industry and cultural tourism destination Lake Constance - a media discourse analysis

Kreativwirtschafts- und Kulturtourismusstandort Bodensee – eine Mediendiskursanalyse

Industries créatives et tourisme culturel dans la région du lac de Constance — une analyse du discours médiatique

  • The following media discourse analysis examines the news media coverage of four regional online newspapers, about the topics “creative industries” and “cultural tourism” at Lake Constance region in the period from 2006 until 2016. The results show that, besides event-relater reporting, there is currently no vibrant media discourse on the topics “creative industries” and “cultural tourism”. Even though the image of the Lake Constance region is heavily influenced by tourism, “cultural tourism” also plays a secondary role when it comes to regional news reporting. Moreover, discourses do not overlap and thus no synergies within the local media discourse are formed. This result is relevant for the regional tourism development, because the cooperation between “creative industries” and “cultural tourism” creates opportunities such as the expansion of the tourism offer and an extension of the tourist season. To activate unused opportunities at the different destinations of the region, a supra-regional visibility of the sector “creative industries” should be developed and the cooperation of the sector with local stakeholders of cultural tourism should be promoted.

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Author:Lara Leuschen, Florian Eitzenberger, Tatjana Thimm
Parent Title (English):Via Tourism Review
Document Type:Article
Year of Publication:2020
Release Date:2021/01/15
Tag:Creative industries; Creative tourism; Cultural tourism; Lake Constance; Media discourse analysis
Institutes:Fakultät Wirtschafts-, Kultur- und Rechtswissenschaften
DDC functional group:300 Sozialwissenschaften
Open Access?:Ja
Relevance:Peer reviewed Publikation in Liste der AG4
Licence (German):License LogoCreative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International