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Procurement of a Client Management System (CMS) for Haaland

  • The target of this thesis is the introduction of a client management system (CMS) at Haaland Internet Productions (HiP), a web design and hosting company in Burbank, California, USA. The company needs a system to track orders and improve workflow. HiP needs a system which not only tracks orders, but also stores all client information in a database. This client information can be used for a variety of marketing and contact reasons. It is an important and integral part of HiP's client relationship management (CRM). The lack of a cohesive CMS at HiP caused many fundamental business problems, such as lost orders, missed billing statements, and over/under billing. The research done during the investigation and analysis of the company and their needs should lead to a global system which totally fulfils the needs of HiP. This global system could be in the form of an off-the-shelf product with some customizations, or a completely new, in-house system. Either solution will have respective pros and cons; the goal is to reach a decision that best fits HiP's needs and situation. The following is a concise version of the project. Particular emphasis is placed upon the single steps which made up the decision process, as well as the practiced techniques, methods, and their applications.

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Metadaten
Author:Steffen Nesper
Document Type:Master's Thesis
Language:English
Year of Publication:2003
Publishing Institution:HTWG Konstanz
Release Date:2003/08/14
Tag:Client Management System ; Haaland Internet Productions ; Client Relationship Management ; workflow
GND Keyword:Arbeitsablauf; Auftragsabwicklung; Kundenmanagement
Institutes:Fakult├Ąt Informatik
DDC functional group:000 Allgemeines, Informatik, Informationswissenschaft / 000 Allgemeines, Wissenschaft / 004 Informatik
Open Access?:Ja