Open Access

Marc König, Christina Ungerer, Raphael Büchele, Guido H. Baltes

• The business plan is one of the most frequently available artifacts to innovation intermediaries of technology-based ventures' presentations in their early stages [1]–[4]. Agreement on the evaluations of venturing projects based on the business plans highly depends on the individual perspective of the readers [5], [6]. One reason is that little empirical proof exists for descriptions in business plans that suggest survival of early-stage technology ventures [7]–[9]. We identified descriptions of transaction relations [10]–[13] as an anchor of the snapshot model business plan to business reality [13]. In the early-stage, surviving ventures are building transaction relations to human resources, financial resources, and suppliers on the input side, and customers on the output side of the business towards a stronger ego-centric value network [10]–[13]. We conceptualized a multidimensional measurement instrument that evaluates the maturity of this ego-centric value networks based on the transaction relations of different strength levels that are described in business plans of early-stage technology ventures [13]. In this paper, the research design and the instrument are purified to achieve high agreement in the evaluation of business plans [14]–[16]. As a result, we present an overall research design that can reach acceptable quality for quantitative research. The paper so contributes to the literature on business analysis in the early-stage of technology-based ventures and the research technique of content analysis.