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Reliably reading venture survival from the business plan : determining venture emergence and survival with computer-based content analysis of business plan text

  • This paper builds upon the widely-used resource-based approach to explaining survival of new technology-based firms (NTBFs). However, instead of looking at the NTBF's initial resource configuration, a process-oriented perspective is taken by focusing on the entrepreneur's ability to transform resources in response to triggers resulting from market interactions. Transaction relations reflect these interactions and are thus operationalized with a suggested method for measuring the status of venture emergence (VE) applicable to early-stage NTBFs. NTBFs' value network maturity is reflected in the number and strength of their transaction relations in the four market dimensions customer, investor, partner, and human resource. Business plans of NTBFs represent the artifact that contains this data in the form of transaction relation descriptions. Using content analysis, a multi-step combined human and computer coding process has been developed to annotate and classify transaction relations from business plans in order to empirically determine NTBFs' status of VE. Results of the business plan analysis suggest that the level of transaction relations allows to draw conclusions on the VE status. Moreover, applying the developed process, first analysis of a business plan coding test shows that the transaction relation based VE status significantly relates to NTBF survival capability.

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Author:Christina UngererORCiD, Marc König, Ferran GionesORCiD, Guido H. BaltesORCiDGND
Parent Title (English):IEEE-ITMC & 22th ICE conference, Trondheim, Norway, 2016
Document Type:Conference Proceeding
Year of Publication:2016
Release Date:2018/11/19
Tag:Venture emergence; Measurement methods; Business plan; Content analysis; Transaction relations
First Page:1
Last Page:8
Open Access?:Ja
Relevance:Keine peer reviewed Publikation (Wissenschaftlicher Artikel und Aufsatz, Proceeding, Artikel in Tagungsband)