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The effect of business coaching on NTBF survival : findings and lessons learned from a randomized controlled trial

  • Business coaching is believed to effectively improve survival and success chances of new technology-based firms (NTBFs). However, not much empirical evidence on the support measure's effectiveness is available. Therefore, a pragmatic two-armed Randomized Controlled Trial (RCT) to test the effect of tactical business coaching on NTBF survival capabilities was designed and, for the most part, carried out. However, due to a lower than expected sample size and great attrition between groups, the RCT reveals deviations from the trial design that impede a thorough data assessment. Based on the data given, a first data analysis does not reveal significant differences in survival capability between the two groups. Thus, to provide guidance for future RCTs in business contexts, lessons learned about how to deal with trickle samples and experiment constellations with third parties carrying out the intervention are drawn.

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Author:Christina UngererORCiD, Nicolai HeinzelmannORCiD, Guido H. BaltesORCiDGND, Marc König
Parent Title (English):IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC), 17-19 June 2019, Valbonne Sophia-Antipolis, France
Document Type:Conference Proceeding
Year of Publication:2019
Release Date:2020/01/15
Tag:New Technology-Based Firms; Business Coaching; Survival Capability; Randomized Controlled Trial; Value Network
Page Number:10
Volltextzugriff für Angehörige der Hochschule Konstanz via Datenbank IEEE Xplore möglich
Institutes:Institut für Strategische Innovation und Technologiemanagement - IST
Relevance:Keine peer reviewed Publikation (Wissenschaftlicher Artikel und Aufsatz, Proceeding, Artikel in Tagungsband)
Open Access?:Nein
Licence (German):License LogoUrheberrechtlich geschützt