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Online-based business models, such as shopping platforms, have added new possibilities for consumers over the last two decades. Aside from basic differences to other distribution channels, customer reviews on such platforms have become a powerful tool, which bestows an additional source for gaining transparency to consumers. Related research has, for the most part, been labelled under the term electronic word-of-mouth (eWOM). An approach, providing a theoretical basis for this phenomenon, will be provided here. The approach is mainly based on work in the field of consumer culture theory (CCT) and on the concept of co-creation. The work of several authors in these streams of research is used to construct a culturally informed resource-based theory, as advocated by Arnould & Thompson and Algesheimer & Gurâu.
The evolution of strain induced martensite in austenitic stainless steel AISI 304 was investigated in a rolling contact on a two-discs-tribometer. The effects of surface roughness, slip and normal force as well as the number of load cycles were examined. In comparison to the investigations of martensitic phase transformation during cold rolling, the applied stresses are considerably lower. The formation of strain induced martensite was detected in-situ by means of a FERITSCOPE MP30 and ex-situ by optical microscopy after etching with Kane etchant. Both number of load cycles and magnitude of normal force appeared to be the main influencing factors regarding strain induced martensitic evolution in low stress rolling contacts.
Engineering and management
(2019)
Low temperature carburizing of a series of austenitic stainless with various combinations of chromium and nickel equivalents was performed. The investigation of the response towards low temperature carburized for three stainless steels with various Cr- and Ni-equivalents showed that the carbon uptake depends significantly on the chemical composition of the base material. The higher carbon content in the expanded austenite layer of specimen 6 (1.4565) and specimen 4 (1.4539/AISI 904L) compared to specimen 2 (1.4404/AISI 316L) is assumed to be mainly related to the difference in the specimens’ chromium content. More chromium leads to more lattice expansion. Along with the higher carbon content, higher hardness values and higher compressive residual stresses in the expanded austenite zone are introduced than for low temperature carburized AISI 316L. The residual stresses obtained from X-ray diffraction lattice strain investigation depend strongly on the chosen X-ray elastic constants. Presently, no values are known for carbon (or nitrogen) stabilized expanded austenite. Nevertheless, first principle elastic constants for γ′&minus Fe4C appear to provide realistic residual stress values. Magnetic force microscopy and measurement with an eddy current probe indicate that austenitic stainless steels can become ferromagnetic upon carburizing, similar for low temperature nitriding. The apparent transition from para- to ferromagnetism cannot be attributed entirely to the interstitially dissolved carbon content in the formed expanded austenite layer but appears to depend also on the metallic composition of the alloy, in particular the Ni content.
In biomechanics laboratories the ground reaction force time histories of the foot-fall of persons are usually measured using a force plate. The accelerations of the floor, in which the force plate is embedded, have to be limited, as they may influence the accuracy of the force measurements. For the numerical simulation of vibrations induced by humans in biomechanical laboratories, loading scenarios are defined. They include continuous motions of persons (walking, running) as well as jumps, typical for biomechanical investigations on athletes. The modeling of floors has to take into account the influence of floor screed in case of portable force plates. Criteria for the assessment of the measuring error provoked by floor vibrations are given. As an example a floor designed to accommodate a force platform in a biomechanical laboratory of the University Hospital in Tübingen, Germany, has been investi-gated for footfall induced vibrations. The numerical simulation by a finite element analysis has been validated by field measurements. As a result, the measuring error of the force plate installed in the laboratory is obtained for diverse scenarios.