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The Kerala tourism model
(2017)
Sustainable tourism in Kerala is on the rise. Therefore, this South Indian state is assessed according to the sustainable tourism criteria of the Strasdas et al. (2007) framework. Kerala as a state does not qualify as a sustainable tourism destination, although individual success stories at the NGO and government level exist. This conceptual paper delivers a detailed analysis of the three dimensions of sustainability, i.e. ecology, economy and socio-cultural aspects, of the ‘Kerala tourism model’ and discusses the question of whether this model can be transferred to other developing countries. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment
Rhetoric of logos
(2017)
Der Entwurf eines Signets als einem der wichtigsten Elemente des Corporate Designs ist für Kommunikationsdesigner eine ganz besondere Herausforderung. Die Überlegung, dass ein gutes Signet natürlich auch ein überzeugendes Signet ist, führt direkt zur Disziplin der Rhetorik, die laut Aristoteles die Fähigkeit hat, das Überzeugende zu erkennen, das jeder Sache innewohnt. Konzepte und Methoden der Rhetorik sind deshalb ideal, um die Wirksamkeit von Signets zu verstehen und auf dieser Basis den Horizont der gestalterischen Praxis zu erweitern.
In dieser Publikation wird dargelegt, wie Gestalter die Werkzeuge der über 2.500 Jahre alten Lehre anwenden können. Eine zentrale Rolle spielen dabei die rhetorischen Stilfiguren: Signets werden daraufhin analysiert und klassifiziert, um herauszuarbeiten, welche kommunikative Strategien und Wirkungsabsichten sie erfüllen. Die daraus gewonnenen Erkenntnisse liefern dem Gestalter einen Wissensschatz zur Analyse, Ideenfindung und Argumentation sowie zu einem tieferen Verständnis über den Entwurfsprozess.(Quelle: Verlag)
The Universal Serial Bus (USB) is a worldwide standard for communication between peripherals. Nowadays USB interfaces are integrated in almost every device. It will be used to connect peripherals and computers. USB devices communicate between pieces of hardware, i.e., cable, plug and socket. Thus, there exists different standardized communication protocols depending on the application. In case of different communication protocols, it is necessary to verify them, that devices, no matter of country, can communicate to each other.
The verifying process is very important in order that companies can sell products with such interfaces and their designated logo, to guaranty a certain standard, which is provided all over the world. Devices have to complete various test procedures to get certified. Otherwise a company is not allowed to use logos ore designations, i.e., USB or information about data rates, i.e., SuperSpeed. Furthermore, successfully completed test procedures prove that a device works properly based on a professional method.
The Human-Machine-Interface (HMI) device family from the company Marquardt Verwaltungs GmbH, is using the USB interface for service and data exchange purposes. The service application is realized through a Virtual COM Port (VCP), based on the Communication Device Class (CDC) of USB. On the other side they want to use the Media Transfer Protocol (MTP) based on the Still Image Capture Device class for data exchange between the HMI device and a computer. Of course, the integrated circuit, which implements the USB interface on the circuit board of the HMI device has to be verified, too. The verification will be performed through an external company. In contrast, the communication protocols do not need a verification but must be examined. The identification of an USB class in an operating system does neither guaranty a proper functionality nor comply with a professional scientific method.
To accelerate the development of a project as well as to reduce the production costs, it is a significant advantage to own a test environment. Microsoft provides the possibility to verify devices on Windows operating systems. Therefor they invented the Windows Certification Program, which contains software that can be used for verification purposes. One of them is the Windows Hardware Certification Kit (HCK) we want to set up and set the HMI device under test, to examine the implementation of MTP.
Thus, it is possible to use the HCK test setup during a development process to examine a current implementation without a big effort, i.e., cooperation with an external company or similarly approaches, which delays the whole development process by far.