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Evaluation of tech ventures’ evolving business models: rules for performance-related classification
(2022)
At the early stage of a successful tech venture's life cycle, it is assumed that the business model will evolve to higher quality over time. However, there are few empirical insights into business model evolution patterns for the performance-related classification of early-stage tech ventures. We created relevant variables evaluating the evolution of the venture-centric network and the technological proposition of both digital and non-digital ventures' business models using the text of submissions to the official business plan award in the German State of Baden-Württemberg between 2006 and 2012. Applying a principal component analysis/rough set theory mixed methodology, we explore performance-related business model classification rules in the heterogeneous sample of business plans. We find that ventures need to demonstrate real interactions with their customers' needs to survive. The distinguishing success rules are related to patent applications, risk capital, and scaling of the organisation. The rules help practitioners to classify business models in a way that allows them to prioritise action for performance.
Validity of the business model is a key indicator for buying into ventures in the early-stage. Business models of early-stage ventures decrease in validity when developing the business over the progressing stages of the business life-cycle. By doing so, the ventures are validating their business model when building transaction relationships to the surrounding value network. In prior research, we developed a research design based on existing business innovation proposals (onepager, pitch decks, business plans) that is assumed to evaluate the status of business model validation. The core hypothesis of the research design is that transaction relations represent a strong anchor between the business model and the business reality, thus providing information on the business model validity. In this research, we test this hypothesis by designing and analyzing a survey that was directed to founders taking part in a business plan competition. We compared the relationships described in the submitted business plans to the relations explicitely stated in the follow-up questionnaire. We identified that the described relations to customers, investors, and people (human resources) match the relationships expressed in questionnaires quite well. A significant disagreement, however, exists in the relationships to suppliers. We conclude that there is still a theoretical and empirical gap that leads to disagreement between business plans and reality in the group of suppliers.