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Business coaching is believed to effectively improve survival and success chances of new technology-based firms (NTBFs). However, not much empirical evidence on the support measure's effectiveness is available. Therefore, a pragmatic two-armed Randomized Controlled Trial (RCT) to test the effect of tactical business coaching on NTBF survival capabilities was designed and, for the most part, carried out. However, due to a lower than expected sample size and great attrition between groups, the RCT reveals deviations from the trial design that impede a thorough data assessment. Based on the data given, a first data analysis does not reveal significant differences in survival capability between the two groups. Thus, to provide guidance for future RCTs in business contexts, lessons learned about how to deal with trickle samples and experiment constellations with third parties carrying out the intervention are drawn.
We examine to what extent a transaction relation-based value network maturity status of New Technology-Based Firms (NTBFs) is related to their survival. A specific challenge of NTBFs is their lack of market-orientation, which is why the maturity of the ties they form towards the market in terms of customers, financiers, personnel and partners is supposed to be a strong indicator for survival. We analyze a sample of 170 NTBFs by capturing their value network status from business plans and defining their survival status using secondary research. Simple statistical tests and regressions suggest that the official registration of the business is a pre-step for survival that requires industry-specific value network dimension strengths. A sub-sample survival analysis shows that for all NTBFs that have reached registration, regardless of their industry, a stronger customer value network maturity dimension prevents from failure and is thus a significant predictor for survival. Moreover, the analyses partly support the idea that NTBFs from the IT sector are less dependent on a strong value network in the financier dimension to survive. The results are of relevance for both practitioners and researchers in the innovation system: a better understanding of the factors impacting on NTBF survival can help to provide more tailored support services for young firms, increase the effectiveness of resource allocations, and provide a basis for further research.