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The corporate entrepreneur
(2016)
Corporate entrepreneurship is one tool for established companies to strengthen their capabilities for strategic renewal and innovativeness. The question, however, which factors are influencing the success of a corporate entrepreneurship initiative requires further attention. The corporate entrepreneur who is acting as both the leader of embedded entrepreneurial teams and linking pin to the corporate, is providing one possible perspective. Based on 6 interviews conducted in 6 German organizations this study contributes to the understanding of the role of the corporate entrepreneur and how this role can be distinguished from other roles in the context of innovation.
Der radikale Wandel im Unternehmensumfeld bringt Unsicherheit und Komplexität mit sich. Daher ist ein Paradigmenwechsel im Management gefordert, denn scheinbar bewährte Rezepte funktionieren nicht mehr. Dieses Kapitel zeigt dazu, wie Führung 4.0 oder Digital Leadership die notwendigen dynamischen Fähigkeiten in der Organisation implementiert. Darüber hinaus wird dargestellt, wie eine Kernherausforderung der digitalen Transformation für etablierte Unternehmen gelingen kann – Ambidextrie (Beidhändigkeit) umzusetzen. Anhand zahlreicher Praxisbeispiele wird beschrieben, wie diese Beidhändigkeit – gleichzeitig das Kerngeschäft effizient zu optimieren und durch strategische Innovation in neue Geschäfte zu wachsen – strategische Erneuerung und digitale Transformation ermöglicht. Es wird aufgezeigt, wie die notwendige Unternehmerorientierung (Entrepreneur Orientation) gestärkt und Corporate Entrepreneurship erfolgreich umgesetzt werden kann. Als konkrete Option der Implementierung werden dazu unternehmerische, agile Teams – sogenannte eingebettete Unternehmerteams oder Corporate Start-ups – beschrieben. Auf Basis unserer Befragung von ca. 2000 Tech-Unternehmen und der Auswertung von mehr als 5000 Interviewminuten mit Geschäftsführern und Innovationsverantwortlichen in über 40 Unternehmen werden Empfehlungen zu Aufbau und Führung dieser Teams sowie kritische Erfolgsfaktoren erläutert.
Corporate entrepreneurship (CE) supports the strategic renewal of established companies. Corporate venturing represents one key concept of CE that supports companies to strengthen their innovation capabilities. For the successful implementation of corporate ventures dual structures are recommended. The question, how the interface should be designed, plays a crucial role. Although it seems to be an important factor, this aspect requires further attention. One relevant element of the interface design are the different roles of the individuals that are interacting within the interface. This study is based on nine interviews that are representing six internal corporate ventures within one large German corporate from the ICT sector. The results that were mirrored with short case studies of 25 additional companies of the data sample, contribute to a better understanding of the interface design by adding insights about roles in corporate entrepreneurship. This deeper understanding about roles allows to draw conclusions on the interface design from a structural point of view.
Nachhaltiger Unternehmenserfolg erfordert die Umsetzung von Ambidextrie in der Organisation: Das Nebeneinander von effizienter Optimierung im Kerngeschäft und strategischer Innovation und Transformation in neue Geschäftsfelder. „Eingebettete Unternehmerteams“ werden in diesem Kapitel als eine konkrete Form der Implementierung hierzu vorgestellt. Mit kleinen, autonomen und agilen Teams werden iterativ und unternehmerisch neue Geschäftsfelder aufgebaut. Dies verbessert die Innovationsfähigkeiten und Veränderungskompetenzen und unterstützt die notwendige digitale Transformation im Unternehmen. Für solche hybriden Formen der Organisation sind spezielle Rollen und Profile erfolgskritisch: Der angestellte Unternehmer bzw. Corporate Entrepreneur oder Intrapreneur und sein Team. Dieses Kapitel stellt diese Rollen mit den wesentlichen Aufgaben vor und diskutiert detailliert hierfür erfolgskritische Kompetenzen und Charakteristiken sowie das Zusammenspiel im Team. Anhand zahlreicher Praxisbeispiele werden erfolgreiche angestellte Unternehmer beschrieben, sodass für den Leser ein greifbares Bild dieser Rolle und dafür geeigneter Persönlichkeiten entsteht. Darüber hinaus zeigt das Kapitel auf, wie die Einführung und Umsetzung eingebetteter Unternehmerteams das unternehmerische Handeln, Corporate Entrepreneurship in der Organisation und mit alternativen Karrierepfaden auch die Attraktivität als Arbeitsgeber stärkt.
Today’s markets are characterized by fast and radical changes, posing an essential challenge to established companies. Startups, yet, seem to be more capable in developing radical innovations to succeed in those volatile markets. Thus, established companies started to experiment with various approaches to implement startup-like structures in their organization. Internal corporate accelerators (ICAs) are a novel form of corporate venturing, aiming to foster bottom-up innovations through intrapreneurship. However, ICAs still lack empirical investigations. This work contributes to a deeper understanding of the interface between the ICA and the core organization and the respective support activities (resource access and support services) that create an innovation-supportive work environment for the intrapreneurial team. The results of this qualitative study, comprising 12 interviews with ICA teams out of two German high-tech companies, show that the resources provided by ICAs differ from the support activities of external accelerators. Further, the study shows that some resources show both supportive as well as obstructive potential for the intrapreneurial teams within the ICA.
Corporate venturing has gained much attention due
to challenges and changes that occur because of discontinuous
innovations – which seem to be promoted by digitalization. In this
context, open innovation has become a promising tool for
established companies to strengthen their innovation capabilities.
While the external opening of the innovation process has gained
much attention, the internal opening lacks on investigations.
Especially new organizational forms, such as Internal Corporate
Accelerators, have not been investigated sufficiently. This study,
which is based on 13 interviews from two German tech-companies,
contributes to a better understanding of this new form of corporate
venturing and the resulting effects on the organizational renewal.
The Role of Support-Activities for the successful Implementation of Internal Corporate Accelerators
(2018)
Corporate entrepreneurship (CE) is experiencing continuously increasing interest from scholars and practitioners. One reason for this seems to be rooted in the organizational structures of established companies, which are cumbersome for implementing organizational agility and for developing radical innovations. In view of the advancing digitalization, however, exactly this is required in order to be successful in the long-term. CE is a promising managerial tool that offers a wide range of options to pursue the creation of new businesses and to support the companies' transformation in order to adapt to changes in the environment. Even though CE offers a broad range of opportunities, the effective management is a challenge. One reason for this is the ambiguity when it comes to the differences between the various CE forms and the objectives that can be achieved by those. This study, which is based on 13 in-depth interviews from eight high-tech companies, contributes to a better understanding of CE by offering a first harmonized set of CE objectives that is suitable to compare and differentiate across the different forms. In addition to that, three CE types, offering a new perspective on how to differentiate CE forms, are identified and give implications for a more effective management.
The organizational capability to adapt to the fast and radical changes of market parameters becomes a prerequisite for companies’ long-term survival. In this context, organizational ambidexterity has gained much attention in research and practice. It is the capability to develop new businesses (exploration) while simultaneously optimizing the existing core businesses (exploitation). Established companies face several challenges in achieving this capability, as the underlying learning modes of exploration and exploitation are mutually incompatible. One way to solve these challenges is to separate the exploration-oriented part from the core organization. Corporate venturing has been widely recognized as one tool to create these dual structures to develop new businesses, based on discontinuous innovation. In recent times, new corporate venturing forms emerge in practice. This growing number of different forms has led to new applications of corporate venturing which go beyond the pure development of new businesses, toward supporting the entrepreneurial transformation of companies. This study aims at answering how different corporate venturing forms contribute to the strategic renewal of established companies. For this purpose, qualitative research methods are used to analyze data from 17 interviews conducted in two German high-tech companies. The study at hand provides empirical evidence in the field of corporate venturing by uncovering new insights about the different transformational effects of corporate venturing initiatives on the core organization. It further reveals that corporate venturing forms can be classified into two categories according to their respective level of entrepreneurship and frequency of execution. Both categories exhibit different transformational effects and can be understood as being complementary to each other.