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This paper aims to apply the basics of the Service-Dominant Logic, especially the concept of creating benefits through serving, to the stationary retail industry. In the industrial context, the shift from a product-driven point of view to a service-driven perspective has been discussed widely. However, there are only few connections to how this can be applied to the retail sector on a B2C-level and how retailers can use smart services in order to enable customer engagement, loyalty and retention. The expectations of customers towards future stationary retail develop significantly as consumers got used to the comfort of online shopping. Especially the younger generation—the Generation Z—seems to have changed their priorities from the bare purchase of products to an experience- and service-driven approach when shopping over-the-counter. To stay successful long-term, companies from this sector need to adapt to the expectations of their future main customer group. Therefore, this paper will analyse the specific needs of Generation Z, explain how smart services contribute to creating benefit for this customer group and how this affects the economic sustainability of these firms.
As one of the most important branches of the industry in Germany and
the European Union, the mechanical and plant engineering sector is confronted with fundamental changes due to ever shorter innovation cycles and increased competitive pressure. This makes it even more important to increase the level of service components in business models with a low service level, which are still frequently found in SMEs. This paper is dedicated to the changes that the individual components of a business model have experienced and will experience. Special attention is paid to economic sustainability, since service business models can also positively influence the long-term nature of a business. Seven interviews conducted with relevant companies serve as the empirical basis of this paper. The analysed effects of smart services and active customer integration are structured and summarized within the three pillars of every business model (value proposition, the value creation architecture and the revenue mechanic).
"KI first" braucht Verlierer
(2023)
Aktuell vergeht kaum eine Woche, in der nicht ein Unternehmen den Kampf um die Vorherrschaft im Bereich der Künstlichen Intelligenz (KI) aufnimmt. Tech-Konzerne versprechen sich auch von KI-gesteuerten Bildgeneratoren satte Gewinne. Diese ahmen mit synthetischen Mischbildern stilprägende Künstler/innen nach. Dabei wird auf die Rechtslage verwiesen, die eine zustimmungs- und vergütungsfreie Vervielfältigung ihrer Kunstwerke für Trainingszwecke angeblich zulässt. Doch Widerstand von Künstlern/innen hiergegen ist gesellschaftlich dringend geboten und wäre im Übrigen auch rechtlich gedeckt.
100 Jahre Türkische Republik
(2023)
Purpose
In order to combat climate change and safeguard a liveable future we need fundamental and rapid social change. Climate communication can play an important role to nurture the public engagement needed for this change, and higher education for sustainability can learn from climate communication.
Approach
The scientific evidence base on climate communication for effective public engagement is summarised into ten key principles, including ‘basing communication on people’s values’, ‘conscious use of framing’, and ‘turning concern into action’. Based on the author’s perspective and experience in the university context, implications are explored for sustainability in higher education.
Findings
The article provides suggestions for teaching (e.g. complement information with consistent behaviour by the lecturer, integrate local stories, and provide students with basic skills to communicate climate effectively), for research (e.g. make teaching for effective engagement the subject of applied research), for universities’ third mission to contribute to sustainable development
in the society (e.g. provide climate communication trainings to empower local stakeholders), andgreening the campus (develop a proper engagement infrastructure, e.g. by a university storytelling exchange on climate action).
Originality
The article provides an up-to-date overview of climate communication research, which is in itself original. This evidence base holds interesting learnings for institutions of higher education, and the link between climate communication and universities has so far not been explored comprehensively.
Noteninflation
(2014)
Cultural Mapping 4.0
(2021)
Cultural mapping aims to capture and visualize tangible and intangible cultural assets. This extend abstract proposes the consequent extension of analogue forms of cultural mapping using digital technologies, and its contribution is two-fold. First, the necessary theoretical basis is provided by a literature review of the still-young field of cultural mapping and the complementary disciplines of participatory mapping and digital story-mapping. Second, we propose a digitally enhanced Cultural Mapping 4.0 vision based on a case study from an ongoing research project in the Lake Constance region. Digital participatory mapping approaches are applied to capture data, and to validate and disseminate the results, story-mapping - a spatial form of digital storytelling - is used.
This paper examines the interdependencies of tourism, Buddhism and sustainability combining in-depth-interviews with Buddhism experts and non-participant observation in a mixed-method approach. The area under investigation is the Alpine region of Austria, Germany and Switzerland, since it is home to Asian and Western forms of Buddhism tourism alike. Results show that Buddhism tourism as a value-based activity on the one hand is not commercial, but since demand is rising, on the other hand tendencies towards more commercial forms can be observed. As a modest form of activity Buddhism tourism does not shape the landscape of the Alpine area and by its nature it incorporates sustainability.
Anthropologists’ arrival stories have long served to justify, naturalize, and domesticate—often through humor—the fraught moment of entering unasked into other people's lives. This textual convention has been thoroughly critiqued, but no comparable attention has been paid to the analogous moment of departure from the field. The digital age enables both sides to maintain contact, a shift that negates the finality of earlier departures. This article engages the changes wrought by digital media that allow us to remain connected to the field. While this seems a humane affordance, it also means that it is no longer feasible to cleanly sever ties established ‘there’. When anthropologists leave the field, the field will likely follow them—on Facebook or Instagram.
