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The business plan is one of the most frequently available artifacts to innovation intermediaries of technology-based ventures' presentations in their early stages [1]–[4]. Agreement on the evaluations of venturing projects based on the business plans highly depends on the individual perspective of the readers [5], [6]. One reason is that little empirical proof exists for descriptions in business plans that suggest survival of early-stage technology ventures [7]–[9]. We identified descriptions of transaction relations [10]–[13] as an anchor of the snapshot model business plan to business reality [13]. In the early-stage, surviving ventures are building transaction relations to human resources, financial resources, and suppliers on the input side, and customers on the output side of the business towards a stronger ego-centric value network [10]–[13]. We conceptualized a multidimensional measurement instrument that evaluates the maturity of this ego-centric value networks based on the transaction relations of different strength levels that are described in business plans of early-stage technology ventures [13]. In this paper, the research design and the instrument are purified to achieve high agreement in the evaluation of business plans [14]–[16]. As a result, we present an overall research design that can reach acceptable quality for quantitative research. The paper so contributes to the literature on business analysis in the early-stage of technology-based ventures and the research technique of content analysis.
Text produced by entrepreneurs represents a data source in entrepreneurship research on venture performance and fund-raising success. Manual text coding of single variables is increasingly assisted or replaced by computer-aided text analysis. Yet, for the development of prediction models with several variables, such dictionary-based text analysis methods are less suitable. Natural language processing techniques are an alternative; however, the implementation is more complex and requires substantial programming skills. More work is required to understand how text analytics can advance entrepreneurship research. This study hence experiments with different artificial intelligence methods rooted in Natural Language Processing and deep learning. It uses 766 business plans to train a model for the automated measurement of transaction relations, a construct which is an indicator for new technology-based firm survival. Empirical findings show that the accuracy of construct measurement can be significantly increased with automated methods and improves with larger amounts of training data. Language complexity sets limits to the precision of automated construct measurement though. We therefore recommend a hybrid approach: making use of the inherent advantages of combining automated with human coding until the amount of training data is sufficiently large to substitute the human coding completely. The study provides insights into the applicability of different text analytics methods in entrepreneurship research and points at future research potential.
Validity of the business model is a key indicator for buying into ventures in the early-stage. Business models of early-stage ventures decrease in validity when developing the business over the progressing stages of the business life-cycle. By doing so, the ventures are validating their business model when building transaction relationships to the surrounding value network. In prior research, we developed a research design based on existing business innovation proposals (onepager, pitch decks, business plans) that is assumed to evaluate the status of business model validation. The core hypothesis of the research design is that transaction relations represent a strong anchor between the business model and the business reality, thus providing information on the business model validity. In this research, we test this hypothesis by designing and analyzing a survey that was directed to founders taking part in a business plan competition. We compared the relationships described in the submitted business plans to the relations explicitely stated in the follow-up questionnaire. We identified that the described relations to customers, investors, and people (human resources) match the relationships expressed in questionnaires quite well. A significant disagreement, however, exists in the relationships to suppliers. We conclude that there is still a theoretical and empirical gap that leads to disagreement between business plans and reality in the group of suppliers.
Technology commercialization is described as the most dreadful challenge for technology-based entrepreneurs. The scarcity of resources and limited managerial experience make it a daunting task, putting in danger the whole firm emergence. Prior research has often build upon the resource-based view to propose that the new firms' performance is dependent on their initial resource endowments and configurations. Nevertheless, little is known on how the early-stage decisions of the entrepreneur might influence on the growth of the firm. Scholars have suggested that both technology and market orientation actions could influence the performance and growth of firms in this context; nevertheless, there is limited empirical evidence of the influence of these different orientations in the context of new technology-based firms (NTBFs). In this study we propose to explore the influence of technology and demand creation actions adopting a demand-side view. We use a longitudinal study on a panel dataset (2004-2007) with 249 U.S. new high-technology firms to test our hypothesis. The results point towards a rather limited influence of initial resource configurations, as well as an unexpected influence of market and technology orientation in the growth dimensions of an NTBF. The research holds implications for the management of new technology-based firms and for those interested in supporting the development of technology entrepreneurship.
Prior quantitative research identified in the text of technology-based ventures' business plans distinctive performance patterns of evolving business models. Accordingly, interactions with customers, financiers, and people and the patenting strategy's status evolved and served as indicators of early-stage tech ventures' performance. With longitudinal data from five venture cases, this research sheds light on the evolving business model by validating the performance patterns, and elucidating how and why the ventures' business models evolved. Based on a generic systems theory framework for the indicators, the explanatory case studies re-contextualize the performance patterns taken from the snapshot perspective of business plans to the longitudinal perspective of technology-based ventures' life-cycle. This research confirms the relation of business model patterns of digital and non-digital ventures to the performance groups of failure, survival, or success and suggests a broader systems perspective for further research.
Growth is a key indicator of the prosperity of an economy. In today's Germany the " Gründerzeit " still describes a period of enormous economic growth. Factors that lead to growth haven't been investigated in the context of the different life cycle stages of early-stage technology ventures so far. This paper proposes a model of early-stage ventures' growth based on factors. From a theoretical angle, we look at the business from the market-based view (MBV) and the resource-based view (RBV) on strategy in the longitudinal perspective of the business life cycle. With this view we get to know what are the stage specific needs and processes of new technology based ventures in order to provide appropriate support. We tested different potential growth indicators for the model with a questionnaire-based survey which was answered by 68 high-tech entrepreneurs. The results suggest that growth factors are stage specific in their relevance. While leading to growth in one stage, certain factors evince no or even negative influence on growth in other stages. Moreover, RBV factors as seen more relevant for the growth than the MBV factors. Further research requires a large and representative population to validate the results. Keywords:-growth factors, early-stage ventures, market-based view, resources based view.
This paper broadens the resource-based approach to explaining survival of new technology-based firms (NTBFs) by focusing on the entrepreneur's ability to transform resources in response to triggers resulting from market interactions. Network theory is used to define a construct that allows determining the status of venture emergence (VE).The operationalization of the VE construct is built on the firm's value network maturity in the four market dimensions customer, investor, partner, and human resource. Business plans of NTBFs represent the artifact that contains this data in the form of transaction relation descriptions. Using content analysis, a multi-step combined human and computer coding process has been developed to empirically determine NTBFs' status of VE.Results of the business plan analysis suggests that the level of transaction relations allows to draw conclusions on the status of VE. Moreover, applying the developed process, a business plan coding test shows that the transaction relation based VE status significantly relates to NTBFs' survival capabilities.
We examine to what extent a transaction relation-based value network maturity status of New Technology-Based Firms (NTBFs) is related to their survival. A specific challenge of NTBFs is their lack of market-orientation, which is why the maturity of the ties they form towards the market in terms of customers, financiers, personnel and partners is supposed to be a strong indicator for survival. We analyze a sample of 170 NTBFs by capturing their value network status from business plans and defining their survival status using secondary research. Simple statistical tests and regressions suggest that the official registration of the business is a pre-step for survival that requires industry-specific value network dimension strengths. A sub-sample survival analysis shows that for all NTBFs that have reached registration, regardless of their industry, a stronger customer value network maturity dimension prevents from failure and is thus a significant predictor for survival. Moreover, the analyses partly support the idea that NTBFs from the IT sector are less dependent on a strong value network in the financier dimension to survive. The results are of relevance for both practitioners and researchers in the innovation system: a better understanding of the factors impacting on NTBF survival can help to provide more tailored support services for young firms, increase the effectiveness of resource allocations, and provide a basis for further research.