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Corporate entrepreneurship (CE) is experiencing continuously increasing interest from scholars and practitioners. One reason for this seems to be rooted in the organizational structures of established companies, which are cumbersome for implementing organizational agility and for developing radical innovations. In view of the advancing digitalization, however, exactly this is required in order to be successful in the long-term. CE is a promising managerial tool that offers a wide range of options to pursue the creation of new businesses and to support the companies' transformation in order to adapt to changes in the environment. Even though CE offers a broad range of opportunities, the effective management is a challenge. One reason for this is the ambiguity when it comes to the differences between the various CE forms and the objectives that can be achieved by those. This study, which is based on 13 in-depth interviews from eight high-tech companies, contributes to a better understanding of CE by offering a first harmonized set of CE objectives that is suitable to compare and differentiate across the different forms. In addition to that, three CE types, offering a new perspective on how to differentiate CE forms, are identified and give implications for a more effective management.
In today's volatile world, established companies must be capable of optimizing their core business with incremental innovations while simultaneously developing discontinuous innovations to maintain their long-term competitiveness. Balancing both is a major challenge for companies, since different types of innovation require different organizational structures, operational modes and management styles. Established companies tend to excel in improving their current business through incremental innovations which are closely related to their current knowledge base and competencies. However, this often goes hand in hand with challenges in the exploration of knowledge that is new to the company and that is essential for the development of discontinuous innovations. In this respect, the concept of corporate entrepreneurship is recognized as a way to strengthen the exploration of new knowledge and to support the development of discontinuous innovation. For managing corporate entrepreneurship more effectively, it is crucial to understand which types of knowledge can be created through corporate entrepreneurship and which organizational designs are more suited to gain certain types of knowledge. To answer these questions, this study analyzed 23 semi-structured interviews conducted with established companies that are running such entrepreneurial activities. The results show (1) that three general types of knowledge can be explored through corporate entrepreneurship and (2) that some organizational designs are more suited to explore certain knowledge types than others are.