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Digitale Transformation
(2015)
Strategie der digitalen Ära
(2015)
Die Automobilindustrie steht wirtschaftlich aktuell besser da, als von manchem erwartet. Sie steht aber gleichzeitig großen Herausforderungen gegenüber, denn wir erleben die Überlagerung dreier Transformationen, deren Auswirkungen sich wohl in keinem Markt so gravierend niederschlagen wie in diesem. Um hierbei die Rolle als Leitmarkt zu erhalten, braucht es mehr Veränderungsintelligenz und eine noch höhere Innovationsdynamik. Diese sind mit beidhändigen Organisationen zu erreichen, die die Ambidextrie beherrschen, gleichzeitig das Kerngeschäft zu optimieren und mit strategischer Innovation Zukunft zu erfinden.
Beidhändig gestalten
(2018)
Alles digital – was nun?
(2018)
Beidhändig zum Erfolg
(2018)
Die Welt um uns herum verändert sich derzeit nachhaltig und tiefgreifend – und das in atemberaubender Geschwindigkeit. Diese Herausforderung als Chance nutzen zu können, erfordert eine neue Qualität von Wandlungsfähigkeit und Veränderungsarbeit in Unternehmen. Die Voraussetzung dafür ist ein differenziertes Verständnis der Treiber dieses (digitalen) Wandels. Dieses Kapitel bietet daher einen strukturierten Überblick über die Treiber digitaler Transformation und die Veränderungen im Unternehmensumfeld, z.B. wie die exponentielle Entwicklung digitaler Optionen einen Wettbewerb um die Monopolisierung der Kundenschnittstelle auslöst und dieser Wandel ganze Industrien radikal verändert (hat). Anhand zahlreicher Erfolgsbeispiele wird dargestellt, wie Unternehmen diesem Wandel begegnen und ihn erfolgreich gestalten können, wie sie beispielsweise die Ökonomie des Plattformwettbewerbs erfolgreich nutzen und den richtigen Zeitpunkt zum Einstieg in neu entstehende Märkte finden. Unsicherheit, Komplexität und Paradoxien sind hier unvermeidbare Begleiterscheinungen, die neue Führungs- und Organisationmodelle – Stichwort: Führung 4.0 oder Digital Leadership – sowie eine neue Form der Veränderungsarbeit notwendig machen. Die Prinzipien dieser Führung 4.0 sowie der notwendige Wandel der Veränderungsarbeit werden dargestellt und die Veränderungsintelligenz als ein empirisch fundiertes und in der Praxis erprobtes Konzept eingeführt.
LEGIC Identsystems Ltd
(2017)
Der radikale Wandel im Unternehmensumfeld bringt Unsicherheit und Komplexität mit sich. Daher ist ein Paradigmenwechsel im Management gefordert, denn scheinbar bewährte Rezepte funktionieren nicht mehr. Dieses Kapitel zeigt dazu, wie Führung 4.0 oder Digital Leadership die notwendigen dynamischen Fähigkeiten in der Organisation implementiert. Darüber hinaus wird dargestellt, wie eine Kernherausforderung der digitalen Transformation für etablierte Unternehmen gelingen kann – Ambidextrie (Beidhändigkeit) umzusetzen. Anhand zahlreicher Praxisbeispiele wird beschrieben, wie diese Beidhändigkeit – gleichzeitig das Kerngeschäft effizient zu optimieren und durch strategische Innovation in neue Geschäfte zu wachsen – strategische Erneuerung und digitale Transformation ermöglicht. Es wird aufgezeigt, wie die notwendige Unternehmerorientierung (Entrepreneur Orientation) gestärkt und Corporate Entrepreneurship erfolgreich umgesetzt werden kann. Als konkrete Option der Implementierung werden dazu unternehmerische, agile Teams – sogenannte eingebettete Unternehmerteams oder Corporate Start-ups – beschrieben. Auf Basis unserer Befragung von ca. 2000 Tech-Unternehmen und der Auswertung von mehr als 5000 Interviewminuten mit Geschäftsführern und Innovationsverantwortlichen in über 40 Unternehmen werden Empfehlungen zu Aufbau und Führung dieser Teams sowie kritische Erfolgsfaktoren erläutert.
Increasing demand for sustainable, resilient, and low-carbon construction materials has highlighted the potential of Compacted Mineral Mixtures (CMMs), which are formulated from various soil types (sand, silt, clay) and recycled mineral waste. This paper presents a comprehensive inter- and transdisciplinary research concept that aims to industrialise and scale up the adoption of CMM-based construction materials and methods, thereby accelerating the construction industry’s systemic transition towards carbon neutrality. By drawing upon the latest advances in soil mechanics, rheology, and automation, we propose the development of a robust material properties database to inform the design and application of CMM-based materials, taking into account their complex, time-dependent behaviour. Advanced soil mechanical tests would be utilised to ensure optimal performance under various loading and ageing conditions. This research has also recognised the importance of context-specific strategies for CMM adoption. We have explored the implications and limitations of implementing the proposed framework in developing countries, particularly where resources may be constrained. We aim to shed light on socio-economic and regulatory aspects that could influence the adoption of these sustainable construction methods. The proposed concept explores how the automated production of CMM-based wall elements can become a fast, competitive, emission-free, and recyclable alternative to traditional masonry and concrete construction techniques. We advocate for the integration of open-source digital platform technologies to enhance data accessibility, processing, and knowledge acquisition; to boost confidence in CMM-based technologies; and to catalyse their widespread adoption. We believe that the transformative potential of this research necessitates a blend of basic and applied investigation using a comprehensive, holistic, and transfer-oriented methodology. Thus, this paper serves to highlight the viability and multiple benefits of CMMs in construction, emphasising their pivotal role in advancing sustainable development and resilience in the built environment.
An inter- and transdisciplinary concept has been developed, focusing on the scaling of industrial circular construction using innovative compacted mineral mixtures (CMM) derived from various soil types (sand, silt, clay) and recycled mineral waste. The concept aims to accelerate the systemic transformation of the construction industry towards carbon neutrality by promoting the large-scale adoption and automation of CMM-based construction materials, which incorporate natural mineral components and recycled aggregates or industrial by-products. In close collaboration with international and domestic stakeholders in the construction sector, the concept explores the integration of various CMM-based construction methods for producing wall elements in conventional building construction. Leveraging a digital urban mining platform, the concept aims to standardize the production process and enable mass-scale production. The ultimate goal is to fully harness the potential of automated CMM-based wall elements as a fast, competitive, emission-free, and recyclable alternative to traditional masonry and concrete construction techniques. To achieve this objective, the concept draws upon the latest advances in soil mechanics, rheology, and automation and incorporates open-source digital platform technologies to enhance data accessibility, processing, and knowledge acquisition. This will bolster confidence in CMM-based technologies and facilitate their widespread adoption. The extraordinary transfer potential of this approach necessitates both basic and applied research. As such, the proposed transformative, inter- and transdisciplinary concept will be conducted and synthesized using a comprehensive, holistic, and transfer-oriented methodology.
Strategic renewal and the development of new types of innovation pose special challenges to established small and medium-sized companies. The paper at hand aims at answering the questions what the underlying mechanism of these challenges are and which approaches might help to properly counteracting them. This case study investigates the strategic renewal process and its corresponding interventions in a high-tech SME company during a four-year period. We analyse the findings in relation to existing frameworks for dynamic capabilities and strategic learning and provide new recommendations for practice and future research.
Times of high dynamic and growing new knowledge demand for entrepreneurial education and university engagement. Higher education institutions (HEIs) have established intensive knowledge and resources about entrepreneurial education and relating activities and formats over the last years. As smaller companies (SMEs) are increasingly experimenting with entrepreneurship, they seem to struggle with setting up entrepreneurial activities within their established corporate strategy and innovation structures. It is beneficial for them to collaborate with higher education institutions to minimize the risk and uncertainty associated with implementing entrepreneurship education (EE) and catch up with larger corporates. Further, research lacks a systematic characterization of EE activities in those companies and classification of collaboration formats. Therefore, this study uses qualitative research methods to analyze data from interviews conducted with two German SMEs. Our study contributes to a better understanding of EE in SME and respective HEI collaborations by (1) characterizing EE in SME and SME-HEI collaboration based on attributes and collaboration types defined by their locus of collaboration and intensity of knowledge inflow and (2) identifying differences among EE in SME and HEI. We provide implications to practice—corporate and university EE initiatives—for a more effective design and implementation of EE in SMEs and the SME-HEI collaborations themselves.
Veränderungsintelligenz auf individueller Ebene Teil 2: Persönliche Agilität und agiler führen
(2017)
Die persönliche Agilität von Mitarbeitern und Führungskräften gilt laut verschiedenen Studien als einer der wichtigsten Befähiger für eine agile Organisation. Die individuellen Fähigkeiten, in der sogenannten VUKA-Welt (Volatilität, Unsicherheit, Komplexität, Ambiguität) erfolgreich zu agieren, sind ein wesentlicher Wettbewerbsfaktor für agile Unternehmen sowie ein individueller Karrierefaktor. Das vorliegende Kapitel führt aus, was agile Menschen konkret auszeichnet, wie ein verändertes Führungsverständnis im Kontext von Agilität und digitaler Transformation aussieht (agile Führung, Führung 4.0) und bietet praxisnahe Tipps zur Umsetzung. Die Paradigmenwechsel der VUKA-Welt werden erklärt und die neuen Anforderungen an Mitarbeiter und Führungskräfte aus ihnen abgeleitet. Über die Komponenten des 7-V-Modells (Kapitel 6) hinaus ist für persönliche Agilität ein agiles Mindset und weitere Persönlichkeitsmerkmale und Kompetenzen erforderlich. Diese zusätzlichen Anforderungen, die an agile Mitarbeiter und agile Führungskräfte gestellt werden, werden differenziert nach Agilitätslevel beschrieben. Denn ob ein Mensch in einer ganzheitlich agilen holokratischen Organisation arbeitet oder in einem eher traditionellen hierarchischen Umfeld, das agiler arbeiten möchte, hat großen Einfluss auf die gestellten Anforderungen. Der Leser erhält Tools zur persönlichen Standortbestimmung und viele Anregungen zur Umsetzung im Arbeitsalltag.
Corporate venturing is one way for corporations to
introduce strategic renewal into their business portfolios, which is
imperative for ongoing success in innovation-driven industries.
Prior research finds that corporate ventures should be separated
from the mainstream business in loosely coupled sub-units, but
scholars continue to discuss how loose or tight the ventures should
be to balance exploration and exploitation. Hence, the antecedents
for successful venture management are yet to be fully explored and
our study contributes to this effort. The study shows that
corporate venture success is enhanced when corporate
management grants job and strategic autonomy to the venture
managers. This is further amplified when corporate management
simultaneously imposes an exploitative policy that forces venture
managers to prioritize extensions to and improvements of existing
competences and product-market offerings.
Technology commercialization is described as the most dreadful challenge for technology-based entrepreneurs. The scarcity of resources and limited managerial experience make it a daunting task, putting in danger the whole firm emergence. Prior research has often build upon the resource-based view to propose that the new firms' performance is dependent on their initial resource endowments and configurations. Nevertheless, little is known on how the early-stage decisions of the entrepreneur might influence on the growth of the firm. Scholars have suggested that both technology and market orientation actions could influence the performance and growth of firms in this context; nevertheless, there is limited empirical evidence of the influence of these different orientations in the context of new technology-based firms (NTBFs). In this study we propose to explore the influence of technology and demand creation actions adopting a demand-side view. We use a longitudinal study on a panel dataset (2004-2007) with 249 U.S. new high-technology firms to test our hypothesis. The results point towards a rather limited influence of initial resource configurations, as well as an unexpected influence of market and technology orientation in the growth dimensions of an NTBF. The research holds implications for the management of new technology-based firms and for those interested in supporting the development of technology entrepreneurship.
What drives entrepreneurial action to create a lasting impact? The creation of new ventures that aim at having an impact beyond their financial performance face additional challenges: achieving economic sustainability and at the same time addressing social or environmental issues. Little is known on how these new hybrid organizations, aiming for multiple impact dimensions, manage to be congruent with their blended values. A dataset of 4,125 early-stage ventures is used to gain insights into how blended values are converted into financial, social and environmental impacts, giving shape to different types of hybrid organizations. Our findings suggest new hybrid organizations might opt to sacrifice financial impact to achieve social impact, yet this is not the case when they aim to generate environmental or sustainable impact. Therefore, the tensions and sacrifices related to holding blended values are not homogeneous across all types of new hybrid organizations.
Corporate Entrepreneurship (CE) became the new paradigm for organizations to cope with the accelerated development of innovations. Therefore, especially established organizations increasingly implement CE activities, even in combination. Scholars point out that a coordinated portfolio of CE activities could yield synergies and thus higher value for the organization and further call for more scientific examinations. This literature review aims to better the understanding of the combined and coordinated use of CE activities as well as about resulting synergies. Results show that there are only very few studies that addressed a combination and/or coordination of CE activities with respect to the creation of additional value, however, without empirical analyses. Yet, five categories of direct and indirect synergies could be derived. Discussing the results as well as the heterogenous use of terminology and concepts, this paper concludes with a research agenda for future analyses.
Corporate Entrepreneurship (CE) units have become an increasingly important part of established companies’ development activities enabling them to also create more discontinuous innovations. As a result, companies have developed and implemented different forms of CE units, such as corporate accelerators, incubators, startup supplier programs, and corporate venture capital. Driven by the need to innovate, companies have even begun to use multiple CE units simultaneously. However, this has not been empirically investigated yet. Thus, with this study, we aim to shed some light on this by investigating the parallel use of multiple CE units in the German business landscape. We conducted an extensive desk research, combining, coding, and analyzing different sources. We found that 55 out of 165 large established companies have multiple CE units, which allowed us to characterize the parallel use and identify differences and similarities, e.g., in terms of industry, company size, and CE forms implemented. We conclude by presenting different implications for both practice and research and by pointing out directions for future research.
Nowadays established companies use Corporate Entrepreneurship (CE) as a means to create discontinuous innovations. Many companies thereby even implement multiple CE units that typically involve several entrepreneurial activities. This explorative study aimed to identify the reasons why established companies implement multiple CE units concurrently. In conducting a comparative case study with eight companies from different industries, valuable insights for science and practice were gained. We provide an overview of different 11 reasons for implementing multiple CE units. This shows that the combination of CE units used by companies differs depending on the reason. It further allowed to derive general approaches of established companies to the implementation of CE units. Last, we identify the concept of co-specialization to be a central driver explaining the creation of the need to set up multiple units. We conclude by indicating implications and subjects for future research.
Uncertainty about the future requires companies to create discontinuous innovations. Established companies, however, struggle to do so; whereas independent startups seem to better cope with this. Consequently, established companies set up entrepreneurial initiatives to make use of startups' benefits. Consequently, this led-amongst others-to great interest in socalled corporate entrepreneurship (CE) programs and to the development and characterization of several different forms. Their processes to achieve certain objectives, yet, are still rather ineffective. Thus, considerations of the actions performed in preparation for and during CE programs could be one approach to improve this but are still absent today. Furthermore, the increasing use of several CE programs in parallel seems to bear the potential for synergies and, thus, more efficient use of resources. Aiming to provide insights to both issues, this study analyzes actions of CE programs, by looking at interviews with managers of seven corporate incubators and accelerator programs of five established German tech-companies.
The Role of Support-Activities for the successful Implementation of Internal Corporate Accelerators
(2018)
Growth is a key indicator of the prosperity of an economy. In today's Germany the " Gründerzeit " still describes a period of enormous economic growth. Factors that lead to growth haven't been investigated in the context of the different life cycle stages of early-stage technology ventures so far. This paper proposes a model of early-stage ventures' growth based on factors. From a theoretical angle, we look at the business from the market-based view (MBV) and the resource-based view (RBV) on strategy in the longitudinal perspective of the business life cycle. With this view we get to know what are the stage specific needs and processes of new technology based ventures in order to provide appropriate support. We tested different potential growth indicators for the model with a questionnaire-based survey which was answered by 68 high-tech entrepreneurs. The results suggest that growth factors are stage specific in their relevance. While leading to growth in one stage, certain factors evince no or even negative influence on growth in other stages. Moreover, RBV factors as seen more relevant for the growth than the MBV factors. Further research requires a large and representative population to validate the results. Keywords:-growth factors, early-stage ventures, market-based view, resources based view.
Technology-based ventures provide an important route for successful technology transfer [1], [2]. Their founders are supported in successful technology commercialization by innovation intermediaries [3]. Accordingly, the performance of an innovation system, at least to some extent, depends on the efficiency of these intermediaries in terms of the impact of their scarce resources on the survival and growth of technology-based ventures. To increase their efficiency, intermediaries typically optimize their "intake" by requesting a formal business plan to base their selection on as a hygiene factor [4]-[7]. Thus, some scholars argue that written business plans show significant distortion as being produced only to attract support from innovation intermediaries [6], [8]. Accordingly, they rarely serve for these addressees as a source of information for analyzing the strengths and weaknesses of ventures, in order to derive actionable conclusions and more effectively support ventures [9], [10]. Addressees search for different indicators in business plans for their evaluation [11]. The descriptions of these indicators only evince little empirical proof for the performance of technology-based venture's [8], [12]. This gap is herein addressed, in contrast to the lacking empirical insight, as the most frequently produced artifact of early-stage technology ventures is at the same time a written business plan [10], [13]. This paper addresses this gap by conceptualizing transaction relations described in the written business plan as a means for working around the inevitable inaccuracies and uncertainties that delimit the explanatory abilities [14] of the snapshot model [10] presented by a business plan. Using a qualitative content analysis, we derive from the descriptions of transaction relations in a written business plan valid indicators for the maturity of the venture's value-network in different dimensions [15]. To this extent, this paper presents the findings from a pre-study that was conducted based on a sample of forty business plans from an overall population of 800 business plans in a longitudinal sample from one of Europe's most active innovation systems, the regional State of Baden-Württemberg. Such findings may be used by innovation intermediaries to enhance their efficiency, by enabling these to not only derive individual support strategies for business acceleration but also to analyze the impact of support measures by reliably monitoring maturity progress in venture activities.
Excubation
(2015)
Prior quantitative research identified in the text of technology-based ventures' business plans distinctive performance patterns of evolving business models. Accordingly, interactions with customers, financiers, and people and the patenting strategy's status evolved and served as indicators of early-stage tech ventures' performance. With longitudinal data from five venture cases, this research sheds light on the evolving business model by validating the performance patterns, and elucidating how and why the ventures' business models evolved. Based on a generic systems theory framework for the indicators, the explanatory case studies re-contextualize the performance patterns taken from the snapshot perspective of business plans to the longitudinal perspective of technology-based ventures' life-cycle. This research confirms the relation of business model patterns of digital and non-digital ventures to the performance groups of failure, survival, or success and suggests a broader systems perspective for further research.
Evaluation of tech ventures’ evolving business models: rules for performance-related classification
(2022)
At the early stage of a successful tech venture's life cycle, it is assumed that the business model will evolve to higher quality over time. However, there are few empirical insights into business model evolution patterns for the performance-related classification of early-stage tech ventures. We created relevant variables evaluating the evolution of the venture-centric network and the technological proposition of both digital and non-digital ventures' business models using the text of submissions to the official business plan award in the German State of Baden-Württemberg between 2006 and 2012. Applying a principal component analysis/rough set theory mixed methodology, we explore performance-related business model classification rules in the heterogeneous sample of business plans. We find that ventures need to demonstrate real interactions with their customers' needs to survive. The distinguishing success rules are related to patent applications, risk capital, and scaling of the organisation. The rules help practitioners to classify business models in a way that allows them to prioritise action for performance.
Validity of the business model is a key indicator for buying into ventures in the early-stage. Business models of early-stage ventures decrease in validity when developing the business over the progressing stages of the business life-cycle. By doing so, the ventures are validating their business model when building transaction relationships to the surrounding value network. In prior research, we developed a research design based on existing business innovation proposals (onepager, pitch decks, business plans) that is assumed to evaluate the status of business model validation. The core hypothesis of the research design is that transaction relations represent a strong anchor between the business model and the business reality, thus providing information on the business model validity. In this research, we test this hypothesis by designing and analyzing a survey that was directed to founders taking part in a business plan competition. We compared the relationships described in the submitted business plans to the relations explicitely stated in the follow-up questionnaire. We identified that the described relations to customers, investors, and people (human resources) match the relationships expressed in questionnaires quite well. A significant disagreement, however, exists in the relationships to suppliers. We conclude that there is still a theoretical and empirical gap that leads to disagreement between business plans and reality in the group of suppliers.
New Technology-Based Firms (NTBFs) learn their business in the early-stages of their life-cycle. As a central element of the entrepreneurial learning process, the business model describes the value-creation functions that are conceptualized in different stages of the NTBF’s life-cycle. Transaction relations connect the model with the business reality and ideally mature in strength over time to a functioning value-network. This chapter describes the development of a research design that determines, extracts, and evaluates semantics constructs of this entrepreneurial learning out of a convenient sample and three cohorts of business plans submitted to a business plan award between 2008 and 2010. The analysis shows empirical evidence for the survival and growth of those NTBFs that exhibit a balanced status of entrepreneurial learning in the maturity of the value-network that can be characterized as early startup-stage. The empirical findings of the network theory based business plan analysis will allow for a better explanation of the performance in the entrepreneurial process that is discussed for NTBFs based on theory of organizational learning.
The business model canvas (BMC) and the lean start-up manifesto (LSM) have been changing both the entrepreneurial education and, on the practical side, the mindset in setting up innovative ventures since the burst of the dot-com bubble. However, few empirical insights on the business model implementation patterns that distinguish between digital and non-digital innovative ventures exist. Connecting practical management tools to network theory as well as to the theory of organizational learning, this paper investigates evolution patterns of digital and non-digital business models out of the deal flow of an innovation intermediary. For this purpose, a multi-dimensional quantitative content analysis research design is applied to 242 ventures' business plans. The measured strength of transaction relations to customers, suppliers, people, and financiers has been combined with performance indicators of the sampled ventures. The results indicate that in order to succeed, digital ventures iterate their business on the market early and search for investment afterwards. Contrariwise, non-digital ventures already need financial investments in the early stages to set up a product ready to be tested on the market. In both groups we found strong evidence that specific evolutionary patterns relate to higher rates of success.
The business plan is one of the most frequently available artifacts to innovation intermediaries of technology-based ventures' presentations in their early stages [1]–[4]. Agreement on the evaluations of venturing projects based on the business plans highly depends on the individual perspective of the readers [5], [6]. One reason is that little empirical proof exists for descriptions in business plans that suggest survival of early-stage technology ventures [7]–[9]. We identified descriptions of transaction relations [10]–[13] as an anchor of the snapshot model business plan to business reality [13]. In the early-stage, surviving ventures are building transaction relations to human resources, financial resources, and suppliers on the input side, and customers on the output side of the business towards a stronger ego-centric value network [10]–[13]. We conceptualized a multidimensional measurement instrument that evaluates the maturity of this ego-centric value networks based on the transaction relations of different strength levels that are described in business plans of early-stage technology ventures [13]. In this paper, the research design and the instrument are purified to achieve high agreement in the evaluation of business plans [14]–[16]. As a result, we present an overall research design that can reach acceptable quality for quantitative research. The paper so contributes to the literature on business analysis in the early-stage of technology-based ventures and the research technique of content analysis.
Entrepreneurial employees
(2019)
Volatile markets and accelerating innovation cycles progressively force established companies to adopt alternative innovation strategies such as entrepreneurship. Due to the key role entrepreneurial employees play for strengthening the company's abilities for innovation and change, various concepts have emerged like corporate entrepreneurship or intrapreneurship. While the extant literature has increasingly examined only specific issues of entrepreneurial employees, an overall view on it lacks investigation. Therefore, the purpose of this paper is to structurally present current research on entrepreneurial employees by conducting a broad systematic literature review. The resulting research streams contribute to a clearer justification for future research and are a first step towards a comprehensive research view related to intrapreneurship.
Research credits corporate entrepreneurship (CE) with enabling established companies to create new types of innovation. Scholars have focused on the organizational design of CE activities, proposing specific organizational units. These semi-autonomous units create a tense management situation between the core organization and its CE activities. Management and organization research considers control as a key managerial function for help. However, control has received limited research attention regarding CE units, leaving design issues for appropriate control of CE units unanswered. In this study, we link management control and CE to illustrate how control is understood in the context of CE. For this, we scanned the CE literature to identify underlying attributes and characteristics that allow specifying control for CE. We identified 11 attributes to describe control for CE activities in a first round and to derive future research paths.
Corporate Entrepreneurship (CE) has now evolved into an imperative innovation practice of established companies. Despite organizational design models for CE activities and companies' frequent initiation of new activities, effectively managing them remains a challenging endeavor which results in disappointment about the outcomes of CE and its early termination. We assume specific types of goals for CE as one element of this unresolved management issue. While both practice and literature address goals in different contexts, no uniform picture has emerged so far. Although goals are commonly used to categorize CE activities, they seldomly seem to be the core subject of investigation. Based on this preliminary analysis and consolidation, we put the goals of CE in focus. In a systematic literature review, we reveal aspects of goals to unmask the different types of goals and their underlying dimensions and characteristics. Our review contributes to a better understanding of goals by (1) organizing relevant literature on goals of CE in a specific classification process, (2) describing dimensions and attributes for a systematic classification of CE goals; and (3) providing a framework showing differences of goals for the CE context. We conclude with a discussion and hints for future research paths.