Refine
Year of publication
- 2022 (1)
Document Type
- Conference Proceeding (1) (remove)
Language
- English (1)
Has Fulltext
- no (1)
In the last decade, both sustainability (Green &
Blue Economies) and business models for sustainability
(BMfS) have increased in importance. Social life cycle
sustainability assessment has not fully achieved goal,
mainly because sustainability‐oriented business is very
complex and dynamic. System Dynamics (SD) is a powerful
methodology and computer simulation modeling technique
for framing, understanding and discussing complex issues
and problems. This paper responds to the urgent need for
a new business model by presenting a concept for dynamic
business modeling for sustainability using system dynamics.
The paper illustrates the key operating principles through
an application from the smartphone industry with help
from STELLA® software for simulation. Simulations
suggest that dynamic business modeling for sustainability
may contribute to sustainable business model research and
practice by introducing a systemic design tool that frames
environmental, social, and economic drivers of value
generation into a dynamic business model causal feedback
structure, therefore overcoming shortcomings of current
business models when applied to complex systems.