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Digitale Transformation
(2015)
Strategie der digitalen Ära
(2015)
Strategic renewal and the development of new types of innovation pose special challenges to established small and medium-sized companies. The paper at hand aims at answering the questions what the underlying mechanism of these challenges are and which approaches might help to properly counteracting them. This case study investigates the strategic renewal process and its corresponding interventions in a high-tech SME company during a four-year period. We analyse the findings in relation to existing frameworks for dynamic capabilities and strategic learning and provide new recommendations for practice and future research.
Corporate venturing is one way for corporations to
introduce strategic renewal into their business portfolios, which is
imperative for ongoing success in innovation-driven industries.
Prior research finds that corporate ventures should be separated
from the mainstream business in loosely coupled sub-units, but
scholars continue to discuss how loose or tight the ventures should
be to balance exploration and exploitation. Hence, the antecedents
for successful venture management are yet to be fully explored and
our study contributes to this effort. The study shows that
corporate venture success is enhanced when corporate
management grants job and strategic autonomy to the venture
managers. This is further amplified when corporate management
simultaneously imposes an exploitative policy that forces venture
managers to prioritize extensions to and improvements of existing
competences and product-market offerings.
Technology commercialization is described as the most dreadful challenge for technology-based entrepreneurs. The scarcity of resources and limited managerial experience make it a daunting task, putting in danger the whole firm emergence. Prior research has often build upon the resource-based view to propose that the new firms' performance is dependent on their initial resource endowments and configurations. Nevertheless, little is known on how the early-stage decisions of the entrepreneur might influence on the growth of the firm. Scholars have suggested that both technology and market orientation actions could influence the performance and growth of firms in this context; nevertheless, there is limited empirical evidence of the influence of these different orientations in the context of new technology-based firms (NTBFs). In this study we propose to explore the influence of technology and demand creation actions adopting a demand-side view. We use a longitudinal study on a panel dataset (2004-2007) with 249 U.S. new high-technology firms to test our hypothesis. The results point towards a rather limited influence of initial resource configurations, as well as an unexpected influence of market and technology orientation in the growth dimensions of an NTBF. The research holds implications for the management of new technology-based firms and for those interested in supporting the development of technology entrepreneurship.
Corporate Entrepreneurship (CE) became the new paradigm for organizations to cope with the accelerated development of innovations. Therefore, especially established organizations increasingly implement CE activities, even in combination. Scholars point out that a coordinated portfolio of CE activities could yield synergies and thus higher value for the organization and further call for more scientific examinations. This literature review aims to better the understanding of the combined and coordinated use of CE activities as well as about resulting synergies. Results show that there are only very few studies that addressed a combination and/or coordination of CE activities with respect to the creation of additional value, however, without empirical analyses. Yet, five categories of direct and indirect synergies could be derived. Discussing the results as well as the heterogenous use of terminology and concepts, this paper concludes with a research agenda for future analyses.
Corporate Entrepreneurship (CE) units have become an increasingly important part of established companies’ development activities enabling them to also create more discontinuous innovations. As a result, companies have developed and implemented different forms of CE units, such as corporate accelerators, incubators, startup supplier programs, and corporate venture capital. Driven by the need to innovate, companies have even begun to use multiple CE units simultaneously. However, this has not been empirically investigated yet. Thus, with this study, we aim to shed some light on this by investigating the parallel use of multiple CE units in the German business landscape. We conducted an extensive desk research, combining, coding, and analyzing different sources. We found that 55 out of 165 large established companies have multiple CE units, which allowed us to characterize the parallel use and identify differences and similarities, e.g., in terms of industry, company size, and CE forms implemented. We conclude by presenting different implications for both practice and research and by pointing out directions for future research.
Nowadays established companies use Corporate Entrepreneurship (CE) as a means to create discontinuous innovations. Many companies thereby even implement multiple CE units that typically involve several entrepreneurial activities. This explorative study aimed to identify the reasons why established companies implement multiple CE units concurrently. In conducting a comparative case study with eight companies from different industries, valuable insights for science and practice were gained. We provide an overview of different 11 reasons for implementing multiple CE units. This shows that the combination of CE units used by companies differs depending on the reason. It further allowed to derive general approaches of established companies to the implementation of CE units. Last, we identify the concept of co-specialization to be a central driver explaining the creation of the need to set up multiple units. We conclude by indicating implications and subjects for future research.
Uncertainty about the future requires companies to create discontinuous innovations. Established companies, however, struggle to do so; whereas independent startups seem to better cope with this. Consequently, established companies set up entrepreneurial initiatives to make use of startups' benefits. Consequently, this led-amongst others-to great interest in socalled corporate entrepreneurship (CE) programs and to the development and characterization of several different forms. Their processes to achieve certain objectives, yet, are still rather ineffective. Thus, considerations of the actions performed in preparation for and during CE programs could be one approach to improve this but are still absent today. Furthermore, the increasing use of several CE programs in parallel seems to bear the potential for synergies and, thus, more efficient use of resources. Aiming to provide insights to both issues, this study analyzes actions of CE programs, by looking at interviews with managers of seven corporate incubators and accelerator programs of five established German tech-companies.
The Role of Support-Activities for the successful Implementation of Internal Corporate Accelerators
(2018)
Growth is a key indicator of the prosperity of an economy. In today's Germany the " Gründerzeit " still describes a period of enormous economic growth. Factors that lead to growth haven't been investigated in the context of the different life cycle stages of early-stage technology ventures so far. This paper proposes a model of early-stage ventures' growth based on factors. From a theoretical angle, we look at the business from the market-based view (MBV) and the resource-based view (RBV) on strategy in the longitudinal perspective of the business life cycle. With this view we get to know what are the stage specific needs and processes of new technology based ventures in order to provide appropriate support. We tested different potential growth indicators for the model with a questionnaire-based survey which was answered by 68 high-tech entrepreneurs. The results suggest that growth factors are stage specific in their relevance. While leading to growth in one stage, certain factors evince no or even negative influence on growth in other stages. Moreover, RBV factors as seen more relevant for the growth than the MBV factors. Further research requires a large and representative population to validate the results. Keywords:-growth factors, early-stage ventures, market-based view, resources based view.