Refine
Year of publication
- 2022 (2)
Document Type
- Conference Proceeding (2) (remove)
Language
- English (2)
Has Fulltext
- no (2)
In order to support entrepreneurs in the Business Model Innovation (BMI) process, practice-oriented frameworks such as the St. Gallen Business Model NavigatorTM (BMN) are considered to be a powerful tool. The aim of this paper is to identify strengths and limitations of the BMN when applied to start-ups in their early stages and to contribute to the optimization of the BMN in terms of applicability for start-ups. Furthermore, the paper aims to emphasize the importance of BMI for start-ups and the relevance of a supporting framework as well as formulating a unified catalogue of requirements of BMI frameworks for start-ups.
Because process and product innovations are usually no longer sufficient to establish a company in the market or to generate a competitive advantage, Business Model Innovation is considered a powerful tool, especially for start-ups for which innovation is at the core of their business. Due to the complexity of this process, frameworks should help entrepreneurs with executing Business Model Innovation. However, theory and practice diverge. The aim of this paper is to identify the needs of a start-up regarding Business Model Innovation frameworks, underlining the importance of Business Model Innovation for start-ups as well as the relevance of a supporting framework. The research results aim to contribute to an ideal process for Business Model Innovation when applied to start-ups.