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Corporate entrepreneurship (CE) is experiencing continuously increasing interest from scholars and practitioners. One reason for this seems to be rooted in the organizational structures of established companies, which are cumbersome for implementing organizational agility and for developing radical innovations. In view of the advancing digitalization, however, exactly this is required in order to be successful in the long-term. CE is a promising managerial tool that offers a wide range of options to pursue the creation of new businesses and to support the companies' transformation in order to adapt to changes in the environment. Even though CE offers a broad range of opportunities, the effective management is a challenge. One reason for this is the ambiguity when it comes to the differences between the various CE forms and the objectives that can be achieved by those. This study, which is based on 13 in-depth interviews from eight high-tech companies, contributes to a better understanding of CE by offering a first harmonized set of CE objectives that is suitable to compare and differentiate across the different forms. In addition to that, three CE types, offering a new perspective on how to differentiate CE forms, are identified and give implications for a more effective management.
In today's volatile market environments, companies must be able to continuously innovate. In this context, innovation does not only refer to the development of new products or business models but often also affects the entire organization, which has to transform its structures, processes, and ways of working.Corporate entrepreneurship (CE) programs are often used by established companies to address these innovation and transformation challenges. In general, they are understood as formalized entrepreneurial activities to (1) support internal corporate ventures or (2) work with external startups. The organizational design and value creation of CE programs exhibit a high degree of heterogeneity. On the one hand, this heterogeneity makes CE programs a valuable management tool that can be used for many purposes. On the other hand, it can be seen as a reason for the current challenges that companies experience in effectively using and managing CE programs.By systematically analyzing 54 different cases in established companies in Germany, Switzerland, and Austria, this study contributes to a better understanding of the heterogeneity of CE programs. The taxonomic approach provides clearly defined types of CE programs that are distinguished according to their organizational design and the outputs they generate.
Guiding through the Fog
(2021)
Corporate Entrepreneurship (CE) programs are formalized efforts to realize entrepreneurial activities in established companies. Despite the growing and evolving landscape of CE programs, effectively managing them remains a challenging endeavor which results in disappointing outcomes and oftentimes leads to the early termination of such programs. We unmask the differences in goal setting of CE programs and highlight that setting appropriate goals is imperative for their desired outcomes. In practice, companies seem to struggle with the goal setting, and scholars have not yet fully solved the puzzle of goals setting in the context of CE programs either. Therefore, we set out to explore the current state of goal setting in the context of CE programs building upon 61 semi-structured interviews with CE program executives from cross-industry companies with different sizes. Our study contributes to a better understanding of goal setting in the context of CE programs by (1) characterizing the goal setting of CE programs based on goal attributes and goal types and (2) identifying differences among the goal setting of CE programs. We provide implications to practice for a more effective management of CE programs and conclude with a discussion for future research on the impact of the different goal settings.
The Role of Support-Activities for the successful Implementation of Internal Corporate Accelerators
(2018)
Uncertainty about the future requires companies to create discontinuous innovations. Established companies, however, struggle to do so; whereas independent startups seem to better cope with this. Consequently, established companies set up entrepreneurial initiatives to make use of startups' benefits. Consequently, this led-amongst others-to great interest in socalled corporate entrepreneurship (CE) programs and to the development and characterization of several different forms. Their processes to achieve certain objectives, yet, are still rather ineffective. Thus, considerations of the actions performed in preparation for and during CE programs could be one approach to improve this but are still absent today. Furthermore, the increasing use of several CE programs in parallel seems to bear the potential for synergies and, thus, more efficient use of resources. Aiming to provide insights to both issues, this study analyzes actions of CE programs, by looking at interviews with managers of seven corporate incubators and accelerator programs of five established German tech-companies.
Der radikale Wandel im Unternehmensumfeld bringt Unsicherheit und Komplexität mit sich. Daher ist ein Paradigmenwechsel im Management gefordert, denn scheinbar bewährte Rezepte funktionieren nicht mehr. Dieses Kapitel zeigt dazu, wie Führung 4.0 oder Digital Leadership die notwendigen dynamischen Fähigkeiten in der Organisation implementiert. Darüber hinaus wird dargestellt, wie eine Kernherausforderung der digitalen Transformation für etablierte Unternehmen gelingen kann – Ambidextrie (Beidhändigkeit) umzusetzen. Anhand zahlreicher Praxisbeispiele wird beschrieben, wie diese Beidhändigkeit – gleichzeitig das Kerngeschäft effizient zu optimieren und durch strategische Innovation in neue Geschäfte zu wachsen – strategische Erneuerung und digitale Transformation ermöglicht. Es wird aufgezeigt, wie die notwendige Unternehmerorientierung (Entrepreneur Orientation) gestärkt und Corporate Entrepreneurship erfolgreich umgesetzt werden kann. Als konkrete Option der Implementierung werden dazu unternehmerische, agile Teams – sogenannte eingebettete Unternehmerteams oder Corporate Start-ups – beschrieben. Auf Basis unserer Befragung von ca. 2000 Tech-Unternehmen und der Auswertung von mehr als 5000 Interviewminuten mit Geschäftsführern und Innovationsverantwortlichen in über 40 Unternehmen werden Empfehlungen zu Aufbau und Führung dieser Teams sowie kritische Erfolgsfaktoren erläutert.