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CO2 compensation measures, in particular the compensation of flights, are becoming more and more popular. Carbon offsetting is defined as measures financed by donations that save greenhouse gases previously emitted elsewhere through climate protection projects.
CO2 abatement costs are often low in developing countries. This is why most offset projects are implemented there. Nevertheless, this does not mean that the holiday resort and the project country are in any way related to each other.
By linking carbon offset projects with the destination country, the tourist is able to get an impression of the co-financed project. In case such projects are realized in cooperation with the hotel, the hotel operator obtains a new tourist attraction and can demonstrate its efforts to climate protection in a PR-effective way.