Open Access

Rebecca Off, Kevin Reuther, Guido H. Baltes

• Entrepreneurial motivations have become a frequently discussed topic in entrepreneurship research. However, few studies investigated entrepreneurs' motivation across gender and different venture types and tend to rely on surveys or case studies. By using a text mining approach, we investigate if there are differences between male and female entrepreneurs' motivation and if female entrepreneurs' motivation differs across different venture types. This text mining approach in combination with a qualitative content analysis was used to examine unique motivational data from 472 entrepreneurial projects from three different entrepreneurship support programs in Norway and Sweden. Findings suggest that motivation of female and male entrepreneurs differ only slightly, while motivation of female entrepreneurs differs according to the different venture types. We thus contribute to a better understanding of entrepreneurial motivation and to a better understanding of why female entrepreneurs start a business. This can, for instance, benefit the improvement of future female entrepreneurship support programs.