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Agreement on the venture's reality presented in business plans

  • The business plan is one of the most frequently available artifacts to innovation intermediaries of technology-based ventures' presentations in their early stages [1]–[4]. Agreement on the evaluations of venturing projects based on the business plans highly depends on the individual perspective of the readers [5], [6]. One reason is that little empirical proof exists for descriptions in business plans that suggest survival of early-stage technology ventures [7]–[9]. We identified descriptions of transaction relations [10]–[13] as an anchor of the snapshot model business plan to business reality [13]. In the early-stage, surviving ventures are building transaction relations to human resources, financial resources, and suppliers on the input side, and customers on the output side of the business towards a stronger ego-centric value network [10]–[13]. We conceptualized a multidimensional measurement instrument that evaluates the maturity of this ego-centric value networks based on the transaction relations of different strength levels that are described in business plans of early-stage technology ventures [13]. In this paper, the research design and the instrument are purified to achieve high agreement in the evaluation of business plans [14]–[16]. As a result, we present an overall research design that can reach acceptable quality for quantitative research. The paper so contributes to the literature on business analysis in the early-stage of technology-based ventures and the research technique of content analysis.

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Metadaten
Author:Marc König, Christina UngererORCiD, Raphael Büchele, Guido H. BaltesORCiDGND
URL:https://www.researchgate.net/publication/303381724_Agreement_on_the_Venture's_Reality_Presented_in_Business_Plans_Purification_of_a_Quantitative_Content_Analysis_Research_Design
Parent Title (English):22nd ICE/IEEE International Technology Management Conference, At Trondheim (NOR)
Document Type:Conference Proceeding
Language:English
Year of Publication:2016
Release Date:2018/11/21
Tag:Business life-cycle; Business plan; Content analysis (keywords); Technology transfer; Value network
Pagenumber:9
Open Access?:Ja