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This paper aims to apply the basics of the Service-Dominant Logic, especially the concept of creating benefits through serving, to the stationary retail industry. In the industrial context, the shift from a product-driven point of view to a service-driven perspective has been discussed widely. However, there are only few connections to how this can be applied to the retail sector on a B2C-level and how retailers can use smart services in order to enable customer engagement, loyalty and retention. The expectations of customers towards future stationary retail develop significantly as consumers got used to the comfort of online shopping. Especially the younger generation—the Generation Z—seems to have changed their priorities from the bare purchase of products to an experience- and service-driven approach when shopping over-the-counter. To stay successful long-term, companies from this sector need to adapt to the expectations of their future main customer group. Therefore, this paper will analyse the specific needs of Generation Z, explain how smart services contribute to creating benefit for this customer group and how this affects the economic sustainability of these firms.
It is widely recognized that sustainability is a new challenge for many manufacturing companies. In this paper, we tackle this issue by presenting an approach that deals with material and substance compliance within Product Lifecycle Management in a complex value chain. Our analysis explains why, how and when sustainable manufacturing arises, and it identifies, quantifies and evaluates the environmental impact of a new product. We propose (I) a Life Cycle Assessment tool (LCA) and (II) a model to validate this approach and evaluate the risk of noncompliance in supply chain. Our LCA approach provides comprehensive information on environmental impacts of a product.
Product and materials cycles are parallel and intersecting, making it challenging to integrate Material Selection Process across Product Lifecycle Management, Integration of LCA with PLM. We provide only a foundation. Further research in systems engineering is necessary. LCA is sensitive to data quality. Outsourcing production and having problems in supplier cooperation can result in material mismatch (such as property, composition mismatching) in the production process due to that may cause misleading of LCA results.
This paper also describes research challenges using riskbased due diligence.
Cultural Mapping 4.0
(2021)
Cultural mapping aims to capture and visualize tangible and intangible cultural assets. This extend abstract proposes the consequent extension of analogue forms of cultural mapping using digital technologies, and its contribution is two-fold. First, the necessary theoretical basis is provided by a literature review of the still-young field of cultural mapping and the complementary disciplines of participatory mapping and digital story-mapping. Second, we propose a digitally enhanced Cultural Mapping 4.0 vision based on a case study from an ongoing research project in the Lake Constance region. Digital participatory mapping approaches are applied to capture data, and to validate and disseminate the results, story-mapping - a spatial form of digital storytelling - is used.
Cultural Mapping 4.0
(2021)
Die Bodenseeregion gehört zu einer der ältesten Kulturlandschaften Europas. Ihre regionale kulturelle Identität trägt zum Image sowie Identifikation seitens der Bevölkerung mit der Bodenseeregion bei. Dennoch mangelt es an einer ganzheitlichen, die gesamte Bodenseeregion umfassende Betrachtung der Frage, was die kulturelle Identität der Bodenseeregion ausmacht. Das Forschungsprojekt «CultMap4.0» hat daher zum Ziel, aus einer räumlichen Perspektive die Wechselwirkung zwischen regionaler Identität, Kultur und Mobilität zu untersuchen. Neben der Leitfrage, was kulturelle Identität in einer grenzüberschreitenden und diversen Region wie dem Bodensee zu sein und leisten vermag, werden im Rahmen von vier Themenschwerpunkten folgende Forschungsfragen untersucht: Wie nehmen einheimische Bevölkerung, Unternehmen und TouristInnen die regionale kulturelle Identität (Eigenbild) und das Image (Fremdbild) der Bodenseeregion wahr? Wie kann der Ansatz des “Cultural Mappings” durch partizipative Kartierung digital transformiert werden, und wie können kulturelle Identität und Mobilität mit digitalem Storytelling in Storymaps visualisiert werden? Welchen Beitrag kann “Cultural Mapping 4.0” als partizipatives Werkzeug zur Regionalplanung und zur Kommunikation mit Stakeholdern in der Bodenseeregion und anderenorts leisten? Die dabei entstehenden Storymaps – interaktive Webinhalte aus Texten, Karten und weiteren Medien – zur kulturellen Identität der Bodenseeregion sollen auf der Plattform “Cultural Mapping” Project Lake Constance” veröffentlicht werden, um so von den Stakeholdern als Planungs- und Entscheidungstool sowie fürs Standortmarketing genutzt werden zu können.
Product development and product manufacturing are entering a new era, namely an era where engineering tasks are executed under collaboration of all involved parties. Engineers and potential customers work together mainly in a virtual world for the design and realization of the product. We address this so called “crowdsourcing” trend in the automotive industry that lowers cost and accelerates production of new car. Current practice and prior studies fail to handle data management and collaboration aspects in sufficient detail. We propose a PLM based crowdsourcing platform that applies best practices to the established approach and adapt it with new methods for handling specific requirements. Our work provides a basis for establishing an improved collaboration platform to support a Gig Economy in the automotive industry.
This paper presents the goals, service design approach, and the results of the project “Accessible Tourism around Lake Constance”, which is currently run by different universities, industrial partners and selected hotels in Switzerland, Germany and Austria. In the 1st phase, interviews with different persons with disabilities and elderly persons have been conducted to identify the barriers and pains faced by tourists who want to spend their holidays in the region of Lake Constance as well as possible assistive technologies that help to overcome these barriers. The analysis of the interviews shows that one third of the pains and barriers are due to missing, insufficient, wrong or inaccessible information about the
accessibility of the accommodation, surroundings, and points of interests during the planning phase of the holidays. Digital assistive technologies hence play a
major role in bridging this information gap. In the 2nd phase so-called Hotel-Living-Labs (HLL) have been established where the identified assistive technologies
can be evaluated. Based on these HLLs an overall service for accessible holidays has been designed and developed. In the last phase, this service has been implemented
based on the HLLs as well as the identified assistive technologies and is currently field tested with tourists with disabilities from the three participated countries.
As one of the most important branches of the industry in Germany and
the European Union, the mechanical and plant engineering sector is confronted with fundamental changes due to ever shorter innovation cycles and increased competitive pressure. This makes it even more important to increase the level of service components in business models with a low service level, which are still frequently found in SMEs. This paper is dedicated to the changes that the individual components of a business model have experienced and will experience. Special attention is paid to economic sustainability, since service business models can also positively influence the long-term nature of a business. Seven interviews conducted with relevant companies serve as the empirical basis of this paper. The analysed effects of smart services and active customer integration are structured and summarized within the three pillars of every business model (value proposition, the value creation architecture and the revenue mechanic).
A key objective of this research is to take a more detailed look at a central aspect of resilience in small and medium-sized enterprises (SMEs). A literature review and expert interviews were used to investigate which factors have an impact on the innovative capacity of start-ups and whether these can also be adapted by SMEs. First of all, it must be stated that there are considerable structural and process-related differences between start-ups and SMEs. These can considerably inhibit cooperation between the two forms of enterprise. However, in the same context, success factors and issues in the start-up sector could also be identified that can improve cooperation with SMEs. These and other findings are then discussed in both an economic and an academic context. This article was written as part of the research activities of the Smart Services Competence Centre (proper name: Kompetenzzentrum Smart Services), a central contact point for all questions in the area of smart service digitalization in Baden-Wuerttemberg. Here, companies can obtain information about various digital technologies and take advantage of various measures for the development of new ideas and innovative services (Kompetenzzentrum Smart Services BW: Über das Kompetenzzentrum, 2021).