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Uzbekistan is an emerging tourism destination that has experienced a strong increase in tourists since 2017. However, little research on tourism development in Uzbekistan exists to date. This study therefore analyzes possible research topics and proposes a tourism research agenda for Uzbekistan. A mix of methods was used consisting of participant observation, semi-structured qualitative expert interviews and qualitative content anal- ysis. The results revealed a variety of research deficits in different areas, which could be synthesized into a total of ten research fields, which were clustered into three overarching areas, namely market research, management, and culture & environment. The subordi- nate research fields identified are Demand, Statistics, Potentials, Governance, Products, Infrastructure & Development, Marketing, Heritage & Nation-building, Sustainability as well as Peace & Conflict Prevention. A strategic research plan based on this tourism research agenda could help to foster a purposeful scientific debate. Tourism research in these fields has both the potential to investigate and compare theoretical issues in an unique context and to produce applied research results that can make a relevant contri- bution to tourism development in Uzbekistan.
There was hardly another development which influenced the life on earth as much as the development of the communication technology in the last decades. The advantages of mobile communication brought the branch enormeous growth rates. However, for some years an increasing saturation has been looming in the markets especially in the developed nations and new marketing strategies are needed in order for companies to be able to distance themselves from their competitors. Against the background of this situation ICT companies all over the world started to look for new growth opportunities and found them in the so called “emerging markets” of the developing nations. To exploit this potential will be the one central challenge for the mobile communication industry for the next years. With this book I want to direct the gaze of all readers towards these markets which hold an enormous potential for the whole industry. Furthermore, I want to introduce some generic strategic approaches which can help firms to successfully participate in these markets.