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Creative industry and cultural tourism destination Lake Constance - a media discourse analysis
(2020)
The following media discourse analysis examines the news media coverage of four regional online newspapers, about the topics “creative industries” and “cultural tourism” at Lake Constance region in the period from 2006 until 2016. The results show that, besides event-relater reporting, there is currently no vibrant media discourse on the topics “creative industries” and “cultural tourism”. Even though the image of the Lake Constance region is heavily influenced by tourism, “cultural tourism” also plays a secondary role when it comes to regional news reporting. Moreover, discourses do not overlap and thus no synergies within the local media discourse are formed. This result is relevant for the regional tourism development, because the cooperation between “creative industries” and “cultural tourism” creates opportunities such as the expansion of the tourism offer and an extension of the tourist season. To activate unused opportunities at the different destinations of the region, a supra-regional visibility of the sector “creative industries” should be developed and the cooperation of the sector with local stakeholders of cultural tourism should be promoted.
This paper presents the goals, service design approach, and the results of the project “Accessible Tourism around Lake Constance”, which is currently run by different universities, industrial partners and selected hotels in Switzerland, Germany and Austria. In the 1st phase, interviews with different persons with disabilities and elderly persons have been conducted to identify the barriers and pains faced by tourists who want to spend their holidays in the region of Lake Constance as well as possible assistive technologies that help to overcome these barriers. The analysis of the interviews shows that one third of the pains and barriers are due to missing, insufficient, wrong or inaccessible information about the
accessibility of the accommodation, surroundings, and points of interests during the planning phase of the holidays. Digital assistive technologies hence play a
major role in bridging this information gap. In the 2nd phase so-called Hotel-Living-Labs (HLL) have been established where the identified assistive technologies
can be evaluated. Based on these HLLs an overall service for accessible holidays has been designed and developed. In the last phase, this service has been implemented
based on the HLLs as well as the identified assistive technologies and is currently field tested with tourists with disabilities from the three participated countries.
A conceptual framework for indigenous ecotourism projects – a case study in Wayanad, Kerala, India
(2020)
This paper analyses indigenous ecotourism in the Indian district of Wayanad, Kerala, using a conceptual framework based on a PATA 2015 study on indigenous tourism that includes the criteria: human rights, participation, business and ecology. Detailed indicator sets for each criterion are applied to a case study of the Priyadarshini Tea Environs with a qualitative research approach addressing stakeholders from the public sector, non-governmental organisations, academia, tour operators and communities including Adivasi and non-Adivasi. In-depth interviews were supported by participant and non-participant observations. The authors adapted this framework to the needs of the case study and consider that this modified version is a useful tool for academics and practitioners wishing to evaluate and develop indigenous ecotourism projects. The results show that the Adivasi involved in the Priyadarshini Tea Environs project benefit from indigenous ecotourism. But they could profit more if they had more involvement in and control of the whole tourism value chain.
The Lake Constance region is due to its scenic attractiveness one of the most visited destinations in German-speaking countries. Scenic attractiveness as well as so-called landscape stereotypes also play a decisive role in tourism marketing. Tour operators reproduce supra-individual landscape concepts and establish mental geographies that ultimately influence the choice of destinations. A growing trend in tourism is the emergence of creative narratives in tourism marketing and tourism offers induced by creative companies. By means of a discourse-analytical investigation, whose theoretical and conceptual frame of reference is the hegemony and discourse theory of Laclau and Mouffe (1985), recurring landscape stereotypes are identified in tourist promotional material for the destination Bodensee. Based on these results as well as expert interviews with regional tourism stakeholders, a discussion of the creative economic potential for regional tourism marketing will take place. The investigation shows that these potentials are currently not being exhausted. At the same time, creative tourism can help a rural region, such as Lake Constance, to position itself as an alternative to city tourism, while at the same time addressing the lucrative target group 60plus.
Vortrag und Abstract
Viele touristische Aktivitäten sind mit einem erhöhten Energiebedarf (Strom, Wärme, Kraftstoffe) verbunden, sodass Tourismus nicht losgelöst von der Energiewirtschaft bzw. deren Klimawirksamkeit zu betrachten ist. Das Projekt befasst sich daher mit der Triade Tourismus, Klimawandel und erneuerbare Energienutzung.
Die Veränderungen des Klimas stellen den Tourismus vor neue Herausforderungen. Um diesen Herausforderungen, im Sinne eines nachhaltigen Tourismus gerecht zu werden, kann der Tourismus dem Klimawandel mit Anpassungs- und/oder Vermeidungsstrategien begegnen (vgl. ELSASSER ET AL. 2000). Im Rahmen dieses Projektes werden sowohl mögliche Anpassungs- als auch Vermeidungsstrategien thematisiert. Ein besonderer Fokus wird dabei zum einen auf die Nutzung von erneuerbaren Energien (EE) gelegt. Zum anderen werden die Entwicklungen des Tourismus und die Anpassungen an die Änderungen des Klimas vornehmlich in Bezug auf den Wintertourismus betrachtet. Räumlich konzentriert sich das Projekt auf das Mittelgebirge Schwarzwald.
Die Bodenseeregion gilt als populäre Freizeit- und Tourismusdestination, mit der ein vielfältiger Naturraum, ein angenehmes Klima sowie eine fruchtbare Landwirtschaft verbunden werden. Der Kulturtourismus ist dabei – je nach Bodenseedestination in unterschiedlich starker Ausprägung – nicht nur ein wichtiger Baustein für die Erweiterung der touristischen Angebotspalette, sondern auch ein wesentlicher Faktor für die Lebensqualität am Bodensee.
Für die Tourismuswirtschaft und insbesondere den Kulturtourismus ist die Inanspruchnahme von Knowhow der Kreativwirtschaft z. B. in Form von Produkten und Dienstleistungen des Presse-, Rundfunk-, Software-, und Werbemarkts unverzichtbar. Die Kreativwirtschaft ist mit Teilmärkten wie der Musikwirtschaft, den darstellenden Künsten oder dem Kunstmarkt ein wichtiger Inhaltslieferant für kulturtouristische Angebote.