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Creative industry and cultural tourism destination Lake Constance - a media discourse analysis
(2020)
The following media discourse analysis examines the news media coverage of four regional online newspapers, about the topics “creative industries” and “cultural tourism” at Lake Constance region in the period from 2006 until 2016. The results show that, besides event-relater reporting, there is currently no vibrant media discourse on the topics “creative industries” and “cultural tourism”. Even though the image of the Lake Constance region is heavily influenced by tourism, “cultural tourism” also plays a secondary role when it comes to regional news reporting. Moreover, discourses do not overlap and thus no synergies within the local media discourse are formed. This result is relevant for the regional tourism development, because the cooperation between “creative industries” and “cultural tourism” creates opportunities such as the expansion of the tourism offer and an extension of the tourist season. To activate unused opportunities at the different destinations of the region, a supra-regional visibility of the sector “creative industries” should be developed and the cooperation of the sector with local stakeholders of cultural tourism should be promoted.
Uzbekistan is an emerging tourism destination that has experienced a strong increase in tourists since 2017. However, little research on tourism development in Uzbekistan exists to date. This study therefore analyzes possible research topics and proposes a tourism research agenda for Uzbekistan. A mix of methods was used consisting of participant observation, semi-structured qualitative expert interviews and qualitative content anal- ysis. The results revealed a variety of research deficits in different areas, which could be synthesized into a total of ten research fields, which were clustered into three overarching areas, namely market research, management, and culture & environment. The subordi- nate research fields identified are Demand, Statistics, Potentials, Governance, Products, Infrastructure & Development, Marketing, Heritage & Nation-building, Sustainability as well as Peace & Conflict Prevention. A strategic research plan based on this tourism research agenda could help to foster a purposeful scientific debate. Tourism research in these fields has both the potential to investigate and compare theoretical issues in an unique context and to produce applied research results that can make a relevant contri- bution to tourism development in Uzbekistan.