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Dieser Beitrag untersucht, ob externe Interventionen, in Form von Forschung und/oder Wissenschaftskommunikation, als Mediator für Innovationen in Krisenzeiten in der Tourismusbranche fungieren können. Dabei wird anhand dreier Case Studies diskutiert, inwiefern die Corona-Krise ein Window-
of-opportunity für innovative Geschäftsmodelle im Tourismus darstellen konnte. Die Projektergebnisse geben Hinweise darauf, dass Krisen im Allgemeinen und Wissenschaftskommunikation im Speziellen als Push-Faktoren Innovationen befördern können. Zwar kam es bei den Projektpartnern zu einer Entwicklung von Innovationen im Projektzeitraum, jedoch wurde die Implementierung vermehrt in eine unbestimmte Zukunft verschoben. Durch die damit verbundene Rückkehr zum Status-Quo blieben die angestoßenen Innovationen zu einem Großteil auf einer konzeptionellen Ebene. Dies deutet auf eine Attitude-behavior-gap in Bezug auf die Schaffung und Umsetzung von Innovationen in Krisenzeiten.
This paper presents the goals, service design approach, and the results of the project “Accessible Tourism around Lake Constance”, which is currently run by different universities, industrial partners and selected hotels in Switzerland, Germany and Austria. In the 1st phase, interviews with different persons with disabilities and elderly persons have been conducted to identify the barriers and pains faced by tourists who want to spend their holidays in the region of Lake Constance as well as possible assistive technologies that help to overcome these barriers. The analysis of the interviews shows that one third of the pains and barriers are due to missing, insufficient, wrong or inaccessible information about the
accessibility of the accommodation, surroundings, and points of interests during the planning phase of the holidays. Digital assistive technologies hence play a
major role in bridging this information gap. In the 2nd phase so-called Hotel-Living-Labs (HLL) have been established where the identified assistive technologies
can be evaluated. Based on these HLLs an overall service for accessible holidays has been designed and developed. In the last phase, this service has been implemented
based on the HLLs as well as the identified assistive technologies and is currently field tested with tourists with disabilities from the three participated countries.
This paper examines the interdependencies of tourism, Buddhism and sustainability combining in-depth-interviews with Buddhism experts and non-participant observation in a mixed-method approach. The area under investigation is the Alpine region of Austria, Germany and Switzerland, since it is home to Asian and Western forms of Buddhism tourism alike. Results show that Buddhism tourism as a value-based activity on the one hand is not commercial, but since demand is rising, on the other hand tendencies towards more commercial forms can be observed. As a modest form of activity Buddhism tourism does not shape the landscape of the Alpine area and by its nature it incorporates sustainability.